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Change Your Makeup Bag Forever - Makeup Survey

Welcome to the beauty revolution, We believe we’re at a turning point in the history of makeup. Help us to shape products that you really love, that work for you by answering the questions below. This is a survey that will take no longer than 10 minutes of your time. This will be helping us create products that you've never seen before for my makeup brand etia, launching in 2026. Thank you so much and we can't wait for you to be the first ones to hear about how etia is growing and is shaped by you and your answers today.
This survey is open to everyone whether you have a disability or not, we want to hear from you.
1.What's your email?(Required.)
2.Are you open to being contacted for follow-up questions or focus groups?(Required.)
3.What is your gender?(Required.)
4.What is your age?(Required.)
5.Do you consider yourself to have a disability or long-term condition that affects your daily life?(Required.)
6.If yes, in what ways does it affect your ability to apply makeup? (Tick all that apply)(Required.)
7.What product shapes do you prefer? (Tick all that apply)(Required.)
8.What size of makeup packaging works best for you? (Tick all that apply)

4 makeup bottles lined up in ascending order of size with a ruler to the left for scale. Each product will be described in the answers below(Required.)
9.Which makeup products do you use most frequently? (tick all that apply)(Required.)
10.Are there any products you generally avoid because they’re too difficult to use? (Tick all that apply)(Required.)
11.Have you ever given up on using a makeup product because it was too inaccessible?(Required.)
12.Do you prefer:(Required.)
13.What length of applicator wand do you find easiest to use on the lips?(Required.)
14.What length of applicator wand do you find easiest to use on the eyes?(Required.)
15.What length of applicator wand do you find easiest to use on the cheeks?(Required.)
16.Do you prefer mascara/liquid eyeshadows to be weighted?(Required.)
17.Do you prefer lighter makeup brushes or heavier ones?(Required.)
18.Do you prefer your products to be wider or thinner?(Required.)
19.How do you identify your makeup? (Tick all that apply)(Required.)
20.If you could change one thing about your makeup routine, what would it be?
21.How long do you usually spend doing your makeup?(Required.)
22.What do you currently find most difficult about using makeup? (tick all that apply)(Required.)
23.How difficult do you find twist-off caps to open?
Number 7 lip and cheek stain bottle with a screw off lid
(Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
24.How difficult do you find pull-off caps (like lipstick lids) to open?
A number 7 pro artist lipstick
(Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
25.How difficult is it generally to open the outer box or carton that makeup comes in? (Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
26.How difficult is it to remove shrink wrap?

A bottle wrapped in perforated shrink wrap - the type which has a dotted line for you to tear (Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
27.How difficult is it to open magnetic compacts (e.g. blush or eyeshadow)? (Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
28.How difficult is it to open clip-fastened packaging?
A charlotte tilbury blush with a clip fasten which clicks shut
(Required.)
1 Easy
2
3
4
5
6
7
8
9
10 Impossible
29.Have you ever left a shopping website because it was inaccessible?(Required.)
30.Have you ever left a in person shop because it was inaccessible?(Required.)
31.Are you happy to be contacted about future news and marketing about etia?(Required.)