Fit or Foe? How Is Your Content Marketing Shaping Up?

Question Title

* In 2017, PAN Communications found that 65% of marketers had implemented a buyer persona strategy. Is your content marketing program tailored to the needs of your customers?

Yes: We frequently update our buyer personas and have tailored content strategies.

Somewhat: We have only one buyer persona that encompasses our ideal target audience.

No: We don’t have any yet, but this is something that we’re gearing up to prioritize.

Question Title

* How often do you reassess your brand’s messaging and positioning strategy?

Just once, when we launched our brand

Every year

On a quarterly basis

We’re always reassessing

Question Title

* How integrated is your content marketing program with your overall communication strategy?

75-100%

50%

25%

Not at all

Question Title

* Where is your brand lacking in terms of advocates? (Choose all that apply.)

Customers

Employees

C-suites

Industry Influencers

All of the above

Question Title

* Do you have a content strategy in place for employees at your company as part of an employee advocacy program?

Yes

No