Ad Block Attitudes

This page is the heart of the survey, and aims to capture your feedback related to ad block. It has been designed to take less than 5 minutes to fill out.

Question Title

* 1. Do you currently measure the percentage of your visitors using ad block?

Yes - we currently measure ad block usage

No - we do not currently measure ad block usage

No - we do not currently measure ad block usage but are deploying technology to do so

Optional: If you selected option 3, which vendor(s) are you working with?

Question Title

* 2. Ad Block feedback: Your Users

	Today	Your Prediction for Next Year	Your Prediction for 3 Years Down The Road
Percentage of your users that are using an ad blocker (across Desktop and Mobile)	Percentage of your users that are using an ad blocker (across Desktop and Mobile) Today menu	Percentage of your users that are using an ad blocker (across Desktop and Mobile) Your Prediction for Next Year menu	Percentage of your users that are using an ad blocker (across Desktop and Mobile) Your Prediction for 3 Years Down The Road menu
Percentage of your users that are paying for content (across Desktop and Mobile)	Percentage of your users that are paying for content (across Desktop and Mobile) Today menu	Percentage of your users that are paying for content (across Desktop and Mobile) Your Prediction for Next Year menu	Percentage of your users that are paying for content (across Desktop and Mobile) Your Prediction for 3 Years Down The Road menu

Optional: Comments

Question Title

* 3. What is the likelihood of your implementing each of the following solutions to cope with ad blocking

	0 - Extremely Unlikely to Implement	1 -	2 -	3 - Unlikely to Implement	4 -	5 - Still Deciding	6 -	7 - Likely to Implement	8 -	9 -	10 - Extremely Likely to Implement	N/A
Ad Block Circumvention/Delivering Ads to Ad Block Users	Ad Block Circumvention/Delivering Ads to Ad Block Users 0 - Extremely Unlikely to Implement	Ad Block Circumvention/Delivering Ads to Ad Block Users 1 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 2 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 3 - Unlikely to Implement	Ad Block Circumvention/Delivering Ads to Ad Block Users 4 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 5 - Still Deciding	Ad Block Circumvention/Delivering Ads to Ad Block Users 6 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 7 - Likely to Implement	Ad Block Circumvention/Delivering Ads to Ad Block Users 8 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 9 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 10 - Extremely Likely to Implement	Ad Block Circumvention/Delivering Ads to Ad Block Users N/A
Paying an Ad Block company a "whitelisting" fee to enable delivery of ads	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 0 - Extremely Unlikely to Implement	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 1 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 2 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 3 - Unlikely to Implement	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 4 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 5 - Still Deciding	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 6 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 7 - Likely to Implement	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 8 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 9 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 10 - Extremely Likely to Implement	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads N/A
Messaging/Appeals to Ad Block Users to Disable Ad Blocker	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 0 - Extremely Unlikely to Implement	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 1 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 2 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 3 - Unlikely to Implement	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 4 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 5 - Still Deciding	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 6 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 7 - Likely to Implement	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 8 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 9 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 10 - Extremely Likely to Implement	Messaging/Appeals to Ad Block Users to Disable Ad Blocker N/A
Content Locking / Preventing Users from Accessing Content	Content Locking / Preventing Users from Accessing Content 0 - Extremely Unlikely to Implement	Content Locking / Preventing Users from Accessing Content 1 -	Content Locking / Preventing Users from Accessing Content 2 -	Content Locking / Preventing Users from Accessing Content 3 - Unlikely to Implement	Content Locking / Preventing Users from Accessing Content 4 -	Content Locking / Preventing Users from Accessing Content 5 - Still Deciding	Content Locking / Preventing Users from Accessing Content 6 -	Content Locking / Preventing Users from Accessing Content 7 - Likely to Implement	Content Locking / Preventing Users from Accessing Content 8 -	Content Locking / Preventing Users from Accessing Content 9 -	Content Locking / Preventing Users from Accessing Content 10 - Extremely Likely to Implement	Content Locking / Preventing Users from Accessing Content N/A
Single Site Subscription	Single Site Subscription 0 - Extremely Unlikely to Implement	Single Site Subscription 1 -	Single Site Subscription 2 -	Single Site Subscription 3 - Unlikely to Implement	Single Site Subscription 4 -	Single Site Subscription 5 - Still Deciding	Single Site Subscription 6 -	Single Site Subscription 7 - Likely to Implement	Single Site Subscription 8 -	Single Site Subscription 9 -	Single Site Subscription 10 - Extremely Likely to Implement	Single Site Subscription N/A
Micro-Payments (pay per piece of content)	Micro-Payments (pay per piece of content) 0 - Extremely Unlikely to Implement	Micro-Payments (pay per piece of content) 1 -	Micro-Payments (pay per piece of content) 2 -	Micro-Payments (pay per piece of content) 3 - Unlikely to Implement	Micro-Payments (pay per piece of content) 4 -	Micro-Payments (pay per piece of content) 5 - Still Deciding	Micro-Payments (pay per piece of content) 6 -	Micro-Payments (pay per piece of content) 7 - Likely to Implement	Micro-Payments (pay per piece of content) 8 -	Micro-Payments (pay per piece of content) 9 -	Micro-Payments (pay per piece of content) 10 - Extremely Likely to Implement	Micro-Payments (pay per piece of content) N/A
Offering Users an Ad-Free or Ad-Light Subscription	Offering Users an Ad-Free or Ad-Light Subscription 0 - Extremely Unlikely to Implement	Offering Users an Ad-Free or Ad-Light Subscription 1 -	Offering Users an Ad-Free or Ad-Light Subscription 2 -	Offering Users an Ad-Free or Ad-Light Subscription 3 - Unlikely to Implement	Offering Users an Ad-Free or Ad-Light Subscription 4 -	Offering Users an Ad-Free or Ad-Light Subscription 5 - Still Deciding	Offering Users an Ad-Free or Ad-Light Subscription 6 -	Offering Users an Ad-Free or Ad-Light Subscription 7 - Likely to Implement	Offering Users an Ad-Free or Ad-Light Subscription 8 -	Offering Users an Ad-Free or Ad-Light Subscription 9 -	Offering Users an Ad-Free or Ad-Light Subscription 10 - Extremely Likely to Implement	Offering Users an Ad-Free or Ad-Light Subscription N/A
Participation in Multi-Publisher Subscription Service / "Spotify" For Content	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 0 - Extremely Unlikely to Implement	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 1 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 2 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 3 - Unlikely to Implement	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 4 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 5 - Still Deciding	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 6 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 7 - Likely to Implement	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 8 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 9 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 10 - Extremely Likely to Implement	Participation in Multi-Publisher Subscription Service / "Spotify" For Content N/A

Opotional: Comments

Question Title

* 4. If you have already implemented solutions to cope with ad blocking, what is your level of satisfaction with your current solution?

	0 - Extremely Unsatisfied	1 -	2 -	3 - Unsatisfied	4 -	5 - Neutral	6 -	7 - Satisfied	8 -	9 -	10 - Extremely Satisfied	I have not implemented
Ad Block Circumvention/Delivering Ads to Ad Block Users	Ad Block Circumvention/Delivering Ads to Ad Block Users 0 - Extremely Unsatisfied	Ad Block Circumvention/Delivering Ads to Ad Block Users 1 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 2 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 3 - Unsatisfied	Ad Block Circumvention/Delivering Ads to Ad Block Users 4 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 5 - Neutral	Ad Block Circumvention/Delivering Ads to Ad Block Users 6 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 7 - Satisfied	Ad Block Circumvention/Delivering Ads to Ad Block Users 8 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 9 -	Ad Block Circumvention/Delivering Ads to Ad Block Users 10 - Extremely Satisfied	Ad Block Circumvention/Delivering Ads to Ad Block Users I have not implemented
Paying an Ad Block company a "whitelisting" fee to enable delivery of ads	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 0 - Extremely Unsatisfied	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 1 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 2 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 3 - Unsatisfied	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 4 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 5 - Neutral	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 6 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 7 - Satisfied	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 8 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 9 -	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads 10 - Extremely Satisfied	Paying an Ad Block company a "whitelisting" fee to enable delivery of ads I have not implemented
Messaging/Appeals to Ad Block Users to Disable Ad Blocker	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 0 - Extremely Unsatisfied	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 1 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 2 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 3 - Unsatisfied	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 4 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 5 - Neutral	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 6 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 7 - Satisfied	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 8 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 9 -	Messaging/Appeals to Ad Block Users to Disable Ad Blocker 10 - Extremely Satisfied	Messaging/Appeals to Ad Block Users to Disable Ad Blocker I have not implemented
Content Locking / Preventing Users from Accessing Content	Content Locking / Preventing Users from Accessing Content 0 - Extremely Unsatisfied	Content Locking / Preventing Users from Accessing Content 1 -	Content Locking / Preventing Users from Accessing Content 2 -	Content Locking / Preventing Users from Accessing Content 3 - Unsatisfied	Content Locking / Preventing Users from Accessing Content 4 -	Content Locking / Preventing Users from Accessing Content 5 - Neutral	Content Locking / Preventing Users from Accessing Content 6 -	Content Locking / Preventing Users from Accessing Content 7 - Satisfied	Content Locking / Preventing Users from Accessing Content 8 -	Content Locking / Preventing Users from Accessing Content 9 -	Content Locking / Preventing Users from Accessing Content 10 - Extremely Satisfied	Content Locking / Preventing Users from Accessing Content I have not implemented
Paywall/Single Site Subscription	Paywall/Single Site Subscription 0 - Extremely Unsatisfied	Paywall/Single Site Subscription 1 -	Paywall/Single Site Subscription 2 -	Paywall/Single Site Subscription 3 - Unsatisfied	Paywall/Single Site Subscription 4 -	Paywall/Single Site Subscription 5 - Neutral	Paywall/Single Site Subscription 6 -	Paywall/Single Site Subscription 7 - Satisfied	Paywall/Single Site Subscription 8 -	Paywall/Single Site Subscription 9 -	Paywall/Single Site Subscription 10 - Extremely Satisfied	Paywall/Single Site Subscription I have not implemented
Micro-Payments (pay per piece of content)	Micro-Payments (pay per piece of content) 0 - Extremely Unsatisfied	Micro-Payments (pay per piece of content) 1 -	Micro-Payments (pay per piece of content) 2 -	Micro-Payments (pay per piece of content) 3 - Unsatisfied	Micro-Payments (pay per piece of content) 4 -	Micro-Payments (pay per piece of content) 5 - Neutral	Micro-Payments (pay per piece of content) 6 -	Micro-Payments (pay per piece of content) 7 - Satisfied	Micro-Payments (pay per piece of content) 8 -	Micro-Payments (pay per piece of content) 9 -	Micro-Payments (pay per piece of content) 10 - Extremely Satisfied	Micro-Payments (pay per piece of content) I have not implemented
Participation in Multi-Publisher Subscription Service / "Spotify" For Content	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 0 - Extremely Unsatisfied	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 1 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 2 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 3 - Unsatisfied	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 4 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 5 - Neutral	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 6 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 7 - Satisfied	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 8 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 9 -	Participation in Multi-Publisher Subscription Service / "Spotify" For Content 10 - Extremely Satisfied	Participation in Multi-Publisher Subscription Service / "Spotify" For Content I have not implemented

Question Title

* 5. Thinking about the different sources of traffic coming to your site, what is the likelihood of employing each of the following compensation models for each traffic source below

	Ad Block Circumvention/Delivering Ads to Ad Block Users	Content Locking / Preventing Users from Accessing Content	Messaging/Appeals to Ad Block Users to Disable Ad Blocker	Subscription
Search/Social Traffic	Search/Social Traffic Ad Block Circumvention/Delivering Ads to Ad Block Users menu	Search/Social Traffic Content Locking / Preventing Users from Accessing Content menu	Search/Social Traffic Messaging/Appeals to Ad Block Users to Disable Ad Blocker menu	Search/Social Traffic Subscription menu
Users who visit your site directly	Users who visit your site directly Ad Block Circumvention/Delivering Ads to Ad Block Users menu	Users who visit your site directly Content Locking / Preventing Users from Accessing Content menu	Users who visit your site directly Messaging/Appeals to Ad Block Users to Disable Ad Blocker menu	Users who visit your site directly Subscription menu
Mobile Traffic	Mobile Traffic Ad Block Circumvention/Delivering Ads to Ad Block Users menu	Mobile Traffic Content Locking / Preventing Users from Accessing Content menu	Mobile Traffic Messaging/Appeals to Ad Block Users to Disable Ad Blocker menu	Mobile Traffic Subscription menu
An authenticated user who has logged in to your site	An authenticated user who has logged in to your site Ad Block Circumvention/Delivering Ads to Ad Block Users menu	An authenticated user who has logged in to your site Content Locking / Preventing Users from Accessing Content menu	An authenticated user who has logged in to your site Messaging/Appeals to Ad Block Users to Disable Ad Blocker menu	An authenticated user who has logged in to your site Subscription menu

Question Title

* 6. Thinking about your company's advertising efforts, please answer the following questions regarding ad block users

	0 - Strongly Disagree	1 -	2 -	3 - Disagree	4 -	5 - Neutral	6 -	7 - Agree	8 -	9 -	10 - Strongly Agree	Not Applicable
I believe ad block users are a highly valuable audience segment to serve ads to	I believe ad block users are a highly valuable audience segment to serve ads to 0 - Strongly Disagree	I believe ad block users are a highly valuable audience segment to serve ads to 1 -	I believe ad block users are a highly valuable audience segment to serve ads to 2 -	I believe ad block users are a highly valuable audience segment to serve ads to 3 - Disagree	I believe ad block users are a highly valuable audience segment to serve ads to 4 -	I believe ad block users are a highly valuable audience segment to serve ads to 5 - Neutral	I believe ad block users are a highly valuable audience segment to serve ads to 6 -	I believe ad block users are a highly valuable audience segment to serve ads to 7 - Agree	I believe ad block users are a highly valuable audience segment to serve ads to 8 -	I believe ad block users are a highly valuable audience segment to serve ads to 9 -	I believe ad block users are a highly valuable audience segment to serve ads to 10 - Strongly Agree	I believe ad block users are a highly valuable audience segment to serve ads to Not Applicable
I believe advertisers will want to target ads to ad block users	I believe advertisers will want to target ads to ad block users 0 - Strongly Disagree	I believe advertisers will want to target ads to ad block users 1 -	I believe advertisers will want to target ads to ad block users 2 -	I believe advertisers will want to target ads to ad block users 3 - Disagree	I believe advertisers will want to target ads to ad block users 4 -	I believe advertisers will want to target ads to ad block users 5 - Neutral	I believe advertisers will want to target ads to ad block users 6 -	I believe advertisers will want to target ads to ad block users 7 - Agree	I believe advertisers will want to target ads to ad block users 8 -	I believe advertisers will want to target ads to ad block users 9 -	I believe advertisers will want to target ads to ad block users 10 - Strongly Agree	I believe advertisers will want to target ads to ad block users Not Applicable

Optional: Comments

Question Title

* 7. In the next 12 to 18 months, what is the likelihood of your working with each of the following solutions for monetization

	0 - Extremely Unlikely to Work With	1 -	2 -	3 - Unlikely to Work With	4 -	5 - Still Deciding	6 -	7 - Likely to Work With	8 -	9 -	10 - Extremely Likely to Work With	Not Familiar With This
Facebook Instant Articles	Facebook Instant Articles 0 - Extremely Unlikely to Work With	Facebook Instant Articles 1 -	Facebook Instant Articles 2 -	Facebook Instant Articles 3 - Unlikely to Work With	Facebook Instant Articles 4 -	Facebook Instant Articles 5 - Still Deciding	Facebook Instant Articles 6 -	Facebook Instant Articles 7 - Likely to Work With	Facebook Instant Articles 8 -	Facebook Instant Articles 9 -	Facebook Instant Articles 10 - Extremely Likely to Work With	Facebook Instant Articles Not Familiar With This
Google Contributor	Google Contributor 0 - Extremely Unlikely to Work With	Google Contributor 1 -	Google Contributor 2 -	Google Contributor 3 - Unlikely to Work With	Google Contributor 4 -	Google Contributor 5 - Still Deciding	Google Contributor 6 -	Google Contributor 7 - Likely to Work With	Google Contributor 8 -	Google Contributor 9 -	Google Contributor 10 - Extremely Likely to Work With	Google Contributor Not Familiar With This
Apple News	Apple News 0 - Extremely Unlikely to Work With	Apple News 1 -	Apple News 2 -	Apple News 3 - Unlikely to Work With	Apple News 4 -	Apple News 5 - Still Deciding	Apple News 6 -	Apple News 7 - Likely to Work With	Apple News 8 -	Apple News 9 -	Apple News 10 - Extremely Likely to Work With	Apple News Not Familiar With This
Twitter Instant Articles	Twitter Instant Articles 0 - Extremely Unlikely to Work With	Twitter Instant Articles 1 -	Twitter Instant Articles 2 -	Twitter Instant Articles 3 - Unlikely to Work With	Twitter Instant Articles 4 -	Twitter Instant Articles 5 - Still Deciding	Twitter Instant Articles 6 -	Twitter Instant Articles 7 - Likely to Work With	Twitter Instant Articles 8 -	Twitter Instant Articles 9 -	Twitter Instant Articles 10 - Extremely Likely to Work With	Twitter Instant Articles Not Familiar With This
Google AMP	Google AMP 0 - Extremely Unlikely to Work With	Google AMP 1 -	Google AMP 2 -	Google AMP 3 - Unlikely to Work With	Google AMP 4 -	Google AMP 5 - Still Deciding	Google AMP 6 -	Google AMP 7 - Likely to Work With	Google AMP 8 -	Google AMP 9 -	Google AMP 10 - Extremely Likely to Work With	Google AMP Not Familiar With This
Brave Browser Ad Network	Brave Browser Ad Network 0 - Extremely Unlikely to Work With	Brave Browser Ad Network 1 -	Brave Browser Ad Network 2 -	Brave Browser Ad Network 3 - Unlikely to Work With	Brave Browser Ad Network 4 -	Brave Browser Ad Network 5 - Still Deciding	Brave Browser Ad Network 6 -	Brave Browser Ad Network 7 - Likely to Work With	Brave Browser Ad Network 8 -	Brave Browser Ad Network 9 -	Brave Browser Ad Network 10 - Extremely Likely to Work With	Brave Browser Ad Network Not Familiar With This
Flattr Plus (Adblock Plus/Flattr Partnership)	Flattr Plus (Adblock Plus/Flattr Partnership) 0 - Extremely Unlikely to Work With	Flattr Plus (Adblock Plus/Flattr Partnership) 1 -	Flattr Plus (Adblock Plus/Flattr Partnership) 2 -	Flattr Plus (Adblock Plus/Flattr Partnership) 3 - Unlikely to Work With	Flattr Plus (Adblock Plus/Flattr Partnership) 4 -	Flattr Plus (Adblock Plus/Flattr Partnership) 5 - Still Deciding	Flattr Plus (Adblock Plus/Flattr Partnership) 6 -	Flattr Plus (Adblock Plus/Flattr Partnership) 7 - Likely to Work With	Flattr Plus (Adblock Plus/Flattr Partnership) 8 -	Flattr Plus (Adblock Plus/Flattr Partnership) 9 -	Flattr Plus (Adblock Plus/Flattr Partnership) 10 - Extremely Likely to Work With	Flattr Plus (Adblock Plus/Flattr Partnership) Not Familiar With This

Optional: Comments related to other monetization efforts

Question Title

* 8. For each of the factors listed below, indicate your view as to their role in contributing to ad block growth?

	0 - Definitely Not Responsible	1 -	2 -	3 - Partially Responsible	4 -	5 - Neutral	6 -	7 - Responsible	8 -	9 -	10 - Very Much Responsible	Not Applicable
Poor Quality Ads	Poor Quality Ads 0 - Definitely Not Responsible	Poor Quality Ads 1 -	Poor Quality Ads 2 -	Poor Quality Ads 3 - Partially Responsible	Poor Quality Ads 4 -	Poor Quality Ads 5 - Neutral	Poor Quality Ads 6 -	Poor Quality Ads 7 - Responsible	Poor Quality Ads 8 -	Poor Quality Ads 9 -	Poor Quality Ads 10 - Very Much Responsible	Poor Quality Ads Not Applicable
Slow Page Load	Slow Page Load 0 - Definitely Not Responsible	Slow Page Load 1 -	Slow Page Load 2 -	Slow Page Load 3 - Partially Responsible	Slow Page Load 4 -	Slow Page Load 5 - Neutral	Slow Page Load 6 -	Slow Page Load 7 - Responsible	Slow Page Load 8 -	Slow Page Load 9 -	Slow Page Load 10 - Very Much Responsible	Slow Page Load Not Applicable
Too Many Ads	Too Many Ads 0 - Definitely Not Responsible	Too Many Ads 1 -	Too Many Ads 2 -	Too Many Ads 3 - Partially Responsible	Too Many Ads 4 -	Too Many Ads 5 - Neutral	Too Many Ads 6 -	Too Many Ads 7 - Responsible	Too Many Ads 8 -	Too Many Ads 9 -	Too Many Ads 10 - Very Much Responsible	Too Many Ads Not Applicable
Video Ads	Video Ads 0 - Definitely Not Responsible	Video Ads 1 -	Video Ads 2 -	Video Ads 3 - Partially Responsible	Video Ads 4 -	Video Ads 5 - Neutral	Video Ads 6 -	Video Ads 7 - Responsible	Video Ads 8 -	Video Ads 9 -	Video Ads 10 - Very Much Responsible	Video Ads Not Applicable
Privacy Concerns	Privacy Concerns 0 - Definitely Not Responsible	Privacy Concerns 1 -	Privacy Concerns 2 -	Privacy Concerns 3 - Partially Responsible	Privacy Concerns 4 -	Privacy Concerns 5 - Neutral	Privacy Concerns 6 -	Privacy Concerns 7 - Responsible	Privacy Concerns 8 -	Privacy Concerns 9 -	Privacy Concerns 10 - Very Much Responsible	Privacy Concerns Not Applicable
Greater Awareness of Ad Blocking	Greater Awareness of Ad Blocking 0 - Definitely Not Responsible	Greater Awareness of Ad Blocking 1 -	Greater Awareness of Ad Blocking 2 -	Greater Awareness of Ad Blocking 3 - Partially Responsible	Greater Awareness of Ad Blocking 4 -	Greater Awareness of Ad Blocking 5 - Neutral	Greater Awareness of Ad Blocking 6 -	Greater Awareness of Ad Blocking 7 - Responsible	Greater Awareness of Ad Blocking 8 -	Greater Awareness of Ad Blocking 9 -	Greater Awareness of Ad Blocking 10 - Very Much Responsible	Greater Awareness of Ad Blocking Not Applicable

Question Title

* 9. How strongly do you agree with these ad block related factors being issues your company will face in the future?

	0 - Not Concerned at All	1 -	2 -	3 -Mildly Concerned	4 -	5 - Neutral	6 -	7 - Concerned	8 -	9 -	10 - Extremely Concerned	Not Applicable
Wireless carrier-level ad blocking	Wireless carrier-level ad blocking 0 - Not Concerned at All	Wireless carrier-level ad blocking 1 -	Wireless carrier-level ad blocking 2 -	Wireless carrier-level ad blocking 3 -Mildly Concerned	Wireless carrier-level ad blocking 4 -	Wireless carrier-level ad blocking 5 - Neutral	Wireless carrier-level ad blocking 6 -	Wireless carrier-level ad blocking 7 - Concerned	Wireless carrier-level ad blocking 8 -	Wireless carrier-level ad blocking 9 -	Wireless carrier-level ad blocking 10 - Extremely Concerned	Wireless carrier-level ad blocking Not Applicable
Web Browsers enabling ad blocking by default	Web Browsers enabling ad blocking by default 0 - Not Concerned at All	Web Browsers enabling ad blocking by default 1 -	Web Browsers enabling ad blocking by default 2 -	Web Browsers enabling ad blocking by default 3 -Mildly Concerned	Web Browsers enabling ad blocking by default 4 -	Web Browsers enabling ad blocking by default 5 - Neutral	Web Browsers enabling ad blocking by default 6 -	Web Browsers enabling ad blocking by default 7 - Concerned	Web Browsers enabling ad blocking by default 8 -	Web Browsers enabling ad blocking by default 9 -	Web Browsers enabling ad blocking by default 10 - Extremely Concerned	Web Browsers enabling ad blocking by default Not Applicable
Institutional ad blocking by schools, corporations, etc.	Institutional ad blocking by schools, corporations, etc. 0 - Not Concerned at All	Institutional ad blocking by schools, corporations, etc. 1 -	Institutional ad blocking by schools, corporations, etc. 2 -	Institutional ad blocking by schools, corporations, etc. 3 -Mildly Concerned	Institutional ad blocking by schools, corporations, etc. 4 -	Institutional ad blocking by schools, corporations, etc. 5 - Neutral	Institutional ad blocking by schools, corporations, etc. 6 -	Institutional ad blocking by schools, corporations, etc. 7 - Concerned	Institutional ad blocking by schools, corporations, etc. 8 -	Institutional ad blocking by schools, corporations, etc. 9 -	Institutional ad blocking by schools, corporations, etc. 10 - Extremely Concerned	Institutional ad blocking by schools, corporations, etc. Not Applicable
More mobile users downloading ad block extensions	More mobile users downloading ad block extensions 0 - Not Concerned at All	More mobile users downloading ad block extensions 1 -	More mobile users downloading ad block extensions 2 -	More mobile users downloading ad block extensions 3 -Mildly Concerned	More mobile users downloading ad block extensions 4 -	More mobile users downloading ad block extensions 5 - Neutral	More mobile users downloading ad block extensions 6 -	More mobile users downloading ad block extensions 7 - Concerned	More mobile users downloading ad block extensions 8 -	More mobile users downloading ad block extensions 9 -	More mobile users downloading ad block extensions 10 - Extremely Concerned	More mobile users downloading ad block extensions Not Applicable

Optional: Comments

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* 10. If you were going to charge consumers a monthly fee to access your content, what do you think an appropriate monthly price would be?

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* 11. How much per month do you think consumers would pay to access your site's content?

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* 12. Ad Blocking has been a significant point of discussion in industry trades and publications. In an effort to separate hype from reality, please answer the following questions

	0 - Strongly Disagree	1 -	2 -	3 - Disagree	4 -	5 - Neutral	6 -	7 - Agree	8 -	9 -	10 - Strongly Agree
The growing use of ad blockers is a significant threat to my business	The growing use of ad blockers is a significant threat to my business 0 - Strongly Disagree	The growing use of ad blockers is a significant threat to my business 1 -	The growing use of ad blockers is a significant threat to my business 2 -	The growing use of ad blockers is a significant threat to my business 3 - Disagree	The growing use of ad blockers is a significant threat to my business 4 -	The growing use of ad blockers is a significant threat to my business 5 - Neutral	The growing use of ad blockers is a significant threat to my business 6 -	The growing use of ad blockers is a significant threat to my business 7 - Agree	The growing use of ad blockers is a significant threat to my business 8 -	The growing use of ad blockers is a significant threat to my business 9 -	The growing use of ad blockers is a significant threat to my business 10 - Strongly Agree

Optional: Comments

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* 13. Any other comments you'd like to add?

25% of survey complete.