Women's Marketing Survey 2018 Question Title * 1. What motivates you to 'Comment' or 'Tag a Friend' on a social media platform? ***CHOOSE TOP 2*** Answer a question (Ex. Which color do you like the best?) I never comment on photos Videos of skilled lacrosse (Stick Tricks, Shooting, etc) Product that I like Funny/humor content Enter a contest For more information Complain or resolve an issue Other (please specify) Question Title * 2. What are your reasons behind your decision to 'Unfollow' an account on social media? ***CHOOSE TOP 2*** Posting not enough I want to have more followers than accounts I am following The account posted something you disagree with Giveaway/contest is over Sales pitch too strong Photos are low quality Repetitive content Posting too frequently Too many photos of stuff and not people Content is too silly Other (please specify) Question Title * 3. What is your favorite non-sports company to follow on Instagram? ***CHOOSE TOP 2*** Vans Converse American Eagle Urban Outfitters Garage Clothing Forever21 Free People Pacsun H&M Other (please specify) Question Title * 4. Which type of image are you most likely to like or comment on? A. B. C. D. I wouldn't see any of these images Question Title Question Title * 5. Which lacrosse image is your favorite? A. B. C. D. I don't like any of these Question Title Question Title * 6. What stick do you currently use? Nike Lunar Maverik Axiom STX Fortress I don't know Maverik Erupt Brine Dynasty STX Exult STX Crux Brine Mantra Epoch Purpose String King W Maverik Heist Under Armour Glory Other (please specify) Question Title * 7. Imagine the Horizon is a new stick. Which description best represents how you want to read about products? The Horizon was designed for the elite midfielder The Horizon features a narrow face shape, a built in high pocket, and is strung in the USA The Horizon features the Ultra pocket for advanced hold and control and comes complete with a shaft with Matrix Technology to reduce overall weight. Question Title * 8. Below are a few statements; mark them on a scale of 1-5. (1: strongly disagree and 5: strongly agree) 1 2 3 4 5 I plan out my purchases I plan out my purchases 1 I plan out my purchases 2 I plan out my purchases 3 I plan out my purchases 4 I plan out my purchases 5 When my current equipment fails, I go to the store and buy a new equipment When my current equipment fails, I go to the store and buy a new equipment 1 When my current equipment fails, I go to the store and buy a new equipment 2 When my current equipment fails, I go to the store and buy a new equipment 3 When my current equipment fails, I go to the store and buy a new equipment 4 When my current equipment fails, I go to the store and buy a new equipment 5 I update my equipment when new products launch I update my equipment when new products launch 1 I update my equipment when new products launch 2 I update my equipment when new products launch 3 I update my equipment when new products launch 4 I update my equipment when new products launch 5 Question Title * 9. Please rate how the factors below impact your decision when looking to purchase a new stick. No Impact At All Little Impact Moderate Impact Big Impact Testing the product prior to purchase Testing the product prior to purchase No Impact At All Testing the product prior to purchase Little Impact Testing the product prior to purchase Moderate Impact Testing the product prior to purchase Big Impact Recommendations from a coach or teammate Recommendations from a coach or teammate No Impact At All Recommendations from a coach or teammate Little Impact Recommendations from a coach or teammate Moderate Impact Recommendations from a coach or teammate Big Impact Feel and look of the product in person Feel and look of the product in person No Impact At All Feel and look of the product in person Little Impact Feel and look of the product in person Moderate Impact Feel and look of the product in person Big Impact In store associate's opinion In store associate's opinion No Impact At All In store associate's opinion Little Impact In store associate's opinion Moderate Impact In store associate's opinion Big Impact Online product reviews Online product reviews No Impact At All Online product reviews Little Impact Online product reviews Moderate Impact Online product reviews Big Impact Price Price No Impact At All Price Little Impact Price Moderate Impact Price Big Impact Brand Brand No Impact At All Brand Little Impact Brand Moderate Impact Brand Big Impact Products that top NCAA teams or players are using Products that top NCAA teams or players are using No Impact At All Products that top NCAA teams or players are using Little Impact Products that top NCAA teams or players are using Moderate Impact Products that top NCAA teams or players are using Big Impact Question Title * 10. Where do you typically buy these products? Lacrosse Retail Stores Dicks Sporting Goods Online / Internet Team Purchase Secondhand I don't buy this Heads Heads Lacrosse Retail Stores Heads Dicks Sporting Goods Heads Online / Internet Heads Team Purchase Heads Secondhand Heads I don't buy this Shafts Shafts Lacrosse Retail Stores Shafts Dicks Sporting Goods Shafts Online / Internet Shafts Team Purchase Shafts Secondhand Shafts I don't buy this Pocket Pocket Lacrosse Retail Stores Pocket Dicks Sporting Goods Pocket Online / Internet Pocket Team Purchase Pocket Secondhand Pocket I don't buy this Goggles Goggles Lacrosse Retail Stores Goggles Dicks Sporting Goods Goggles Online / Internet Goggles Team Purchase Goggles Secondhand Goggles I don't buy this Headgear Headgear Lacrosse Retail Stores Headgear Dicks Sporting Goods Headgear Online / Internet Headgear Team Purchase Headgear Secondhand Headgear I don't buy this Gloves Gloves Lacrosse Retail Stores Gloves Dicks Sporting Goods Gloves Online / Internet Gloves Team Purchase Gloves Secondhand Gloves I don't buy this Backpacks Backpacks Lacrosse Retail Stores Backpacks Dicks Sporting Goods Backpacks Online / Internet Backpacks Team Purchase Backpacks Secondhand Backpacks I don't buy this Question Title * 11. In what months do you typically make lacrosse purchases? January February March April May June July August September October November December Question Title * 12. How long have you used your current pocket? My pocket came with my head or stick Less than 6 months 1 year approx. 2 years approx. 3 years approx. More than 3 years Question Title * 13. How do you feel about wearing soft protective headgear as a field player?I would wear headgear if... ...already wear it! ...something was available that also looked cool. ...other girls on my team are also wearing it. ...it was mandatory by the program, state, league, etc. ...never, would stop playing lacrosse if I had to wear it. Other (please specify) Question Title * 14. Name: Question Title * 15. Email: Question Title * 16. Age 10-12 13-15 16-18 18-20 20-25 Question Title * 17. Position Midfield Attack Defense Goalie I play multiple positions Question Title * 18. High School Question Title * 19. 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