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33% of survey complete.

It seems unfair that an entire industry should have such differing views on what to call the main service they provide. We are of course talking about the services provided by using Google Ads, Bing Ads, Yandex Direct and similar advertising services from other search engines.
And it seems especially unfair when our colleagues over on the organic side of things all agree that their service has pretty much just one name. SEO. 

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* Therefore, what should this be called?

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* Who/where are you

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* Who are you to tell?
What services does your company provide? 
(just to check if you know what you are talking about)