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This is the largest survey of Customer Advisory Board Programs worldwide. Since 2010, the ANONYMIZED results of this survey have established many of the best practices used in world-class CAB programs today.
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1.
What are the objectives of your CAB (select multiple)?
(Required.)
Reduce customer churn (increase loyalty)
Acquire feedback on corporate strategy and how to achieve business goals
Increase revenues from key clients
Sales lead generation through referrals
Competitive intelligence and market sensing
Help penetrate new markets
Support Voice of Customer initiatives
Product feedback to feed R&D
Increase customer satisfaction metrics
Enable customer advocacy at an executive level
Create a platform to develop customers as thought leaders
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2.
Which Department/Function has the main responsibility for managing your CAB?
(Required.)
Marketing
Sales
R&D
Product
Customer Support
Professional Services
Corporate Strategy
Customer Success
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3.
Which Department/Function(s) receive the outputs from your CAB program? (select multiple)
(Required.)
Marketing
Sales
R&D
Product
Customer Support
Professional Services
Corporate Strategy
Customer Success
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4.
How many current board members are engaged in a single advisory board program on average?
(Required.)
5 or less
10 or less
15 or less
20 or less
30 or more
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5.
What types of engagement do you have with CAB members?
(Required.)
In person meetings
Bi-annual Conference Calls
Quarterly Conference Calls
Sub-committees or working groups (to meet more regularly, say monthly, to work on a deliverable)
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6.
How frequently does the CAB meet in person?
(Required.)
Once a year
Twice a year
More than twice a year
Never - use Virtual Meetings instead of in-person
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7.
What is the required term of board membership?
(Required.)
6 months
12 months
18 months
36 months+
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8.
How many members attend your average CAB meeting?
(Required.)
1-5
5-10
10-15
15-20
20-25
25+
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9.
How long do you meet in-person for?
(Required.)
Half day (or less)
Full Day
Day and a half
Two Days (or more)
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10.
How much time do you aim for customers to speak (versus your team) during each meeting session?
(Required.)
90% or more of the time
80%
70%
60%
50% or less
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11.
What 3 things do members most value from your CAB:
(Required.)
Peer networking
A voice in strategic direction of company
Feedback on their ideas
Guest speakers
Case studies
Privilege of being selected
Access to senior LEADERSHIP
Ability to influence your PRODUCT ROADMAP
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12.
How engaged are members between meetings?
(Required.)
Highly
Somewhat
Very little
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13.
How would you describe the level of internal executive engagement and support you have?
(Required.)
High
Medium
Low
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14.
What metrics do you use to measure your CAB's success?
(Required.)
Sales Opportunities
Sales Revenue
Renewal Revenue
NPS (Net Promoter Score)
Customer Referrals
Customer Testimonials
Case Studies
Customer Speaking Opportunities
New Product Enhancements
Actionable Insights Collected
Beta Program Participation
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15.
What would you like to improve about your CAB?
(Required.)
Meeting attendance
Budget and cost to run
Quality of participant interactions
Value of information gathered
Metrics to demonstrate ROI
Time taken to manage
Management buy-in
Organization buy-in
Finding new participants
Retiring existing participants
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16.
Are you interested in attending CAB.org annual conference in December this year?
(Required.)
Yes
No
17.
What email should we send copy of anonymized survey results to?
Current Progress,
0 of 17 answered