1. Introduction

12% of survey complete.
Attached is the 3rd annual Buzz Report survey conducted by Agent Wildfire. The survey provides a pulsecheck among business leaders for shifts in attitudes, adoption and perceptions of marketing, media, digital life and customer culture.

In 2009 and 2010, over 300 people responded to our survey annually and we hope an even bigger pool of talent can respond and establish a third annual benchmark on how these trends are changing in 2011.

The target audience for this survey are: business executives, marketers, media people, consultants, strategists, digiterati, PR, creative and communications staff, web operations staff, academia and other new media enthusiasts regardless of level of skill or experience.

The coolness factor? To our knowledge, there isn't another survey that attempts to get after insights about the ecosystem surrounding new and progressive alternative media and marketing formats.

In return for filling out this survey, we are also offering the chance to win one of five Wikibrands books ,opportunity for free workshop and networking dinner.

Please let us know in the contact information area at the end of this survey whether you'd like a copy of the topline results and we would be happy to share them with you when they are finalized.

Also, if you're interested in attending our Buzz Report live event in Toronto (January'12) and webinar (February'12) with the release of these results, discount codes will be provided for survey respondents.

Thank you in advance for participating in the survey and please feel free to forward the link to interested colleagues. The survey is comprised of 30 questions and should take 10-15 minutes to complete.


Sean Moffitt
President, Agent Wildfire Inc.
Author, Wikibrands (McGraw-Hill, 2011 Booklist Top Business Book)