1. Introduction

12% of survey complete.
Attached is the 2nd annual Buzz Report survey conducted by Agent Wildfire (www.agentwildfire.com). The survey provides a pulsecheck among business leaders for shifts in attitudes, adoption and perceptions of marketing, media, digital life and customer culture.

Last year over 300 people responded to our survey and we hope over the next month to have an even bigger pool of talent responding and establishing an annual benchmark on how these trends are changing.

The target audience for this survey are: Canadian business executives, marketers, media people, consultants, strategists, digiterati, PR, creative and communications staff, and other new media enthusiasts regardless of level of skill or experience.

The coolness factor? To our knowledge, there isn't another survey in Canada that attempts to get after insights about new and progressive alternative media and marketing formats.

In return for filling out this survey, we are also offering the chance to win one of twelve interesting business books (your choice at the end of this survey).

Please let us know in the contact information area at the end of this survey whether you'd like a copy of the topline results and we would be happy to share them with you when they are finalized.

Also, if you're interested in attending our Buzz Report live event and the first release of these results - attached is our online ticket page:
http://thebuzzreport.eventbrite.com/ A discount code will be provided at the end of the survey.

Thank you in advance for participating in the survey and please feel free to forward the link to interested colleagues. The survey is comprised of 30 questions and should take 10-15 minutes to complete,

Sean Moffitt
President, Agent Wildfire Inc.
Co-Author, Wikibrands (McGraw-Hill, Dec 2010)