IPR Business Acumen Survey |
Survey on Business Acumen
About the study:
The Institute for Public Relations and Ragan invite you to take a 15-minute survey exploring how communications professionals use business acumen to succeed in their roles. Your responses will remain confidential, and you will not be identified in any way.
If you have any questions about the survey, please contact Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations at tina@instituteforpr.org. The results will be publicly available later in the year. Thank you!
Please review the following definition before beginning the survey.
Business Acumen: In a strategic communication context, business acumen means becoming knowledgeable about business functions, stakeholders and markets that are critical to organizational success; using this understanding to assess business matters through a communications lens; and providing informed strategic recommendations and actions. (Ragas, M.W., & Culp, R. (2021). Business Acumen for Strategic Communicators. Emerald.)