The pace of change in artificial intelligence (AI) is accelerating, bringing with it significant implications for the UK hotel and hospitality industry. As guest expectations evolve and new technologies reshape how businesses operate, hospitality leaders must make informed, strategic decisions about how and when to embrace AI.
Despite growing interest, a clear, sector-wide picture of AI awareness, adoption, and readiness, particularly among independent hotel operators, is missing. Buell Hospitality is launching a new research initiative to address this gap.
This foundational research marks the start of an ongoing programme that aims not only to monitor the sector’s sentiment towards AI but also to actively support hospitality businesses in building the knowledge and confidence needed to engage with it effectively.
