Bridging the Divide between Brands and Creators Survey

Question Title

* 1. Are you a:

Brand/marketing executive

Producer/Director/Creative

Agency

Distribution/Media Entity

Other (describe)

Question Title

* 2. How many brand productions have you worked on:

1-2

3-9

10+

Question Title

* 3. Do you plan on working on at least one brand storytelling project in the next:

Currently working on one

6 months

1 year

2 years

Likely, but no time frame

Not likely to work on such a project

Question Title

* 4. What would you estimate the average brand film project costs to produce?

Question Title

* 5. What would you estimate the average brand film project costs to market and distribute?

Question Title

* 6. How long would you estimate the average brand film project takes to produce from inception through launch?

Question Title

* 7. What would you say are common misconceptions between brands/marketers and producers/creators?

Question Title

* 8. What’s something you wish the other side (creators or brand marketers) understood better about your side of the work?

Question Title

* 9. How would you define the difference between branded content, brand storytelling and brand funded films?

Question Title

* 10. When creating a brand storytelling project, what stakeholders should be involved, and what are their responsibilities?

Question Title

* 11. When doing brand storytelling, how can the brand be incorporated into storytelling in an authentic way? (Please provide examples of work if possible)

Bridging the Divide between Brands and Creators

Question Title

* 1. Are you a:

Question Title

* 2. How many brand productions have you worked on:

Question Title

* 3. Do you plan on working on at least one brand storytelling project in the next:

Question Title

* 4. What would you estimate the average brand film project costs to produce?

Question Title

* 5. What would you estimate the average brand film project costs to market and distribute?

Question Title

* 6. How long would you estimate the average brand film project takes to produce from inception through launch?

Question Title

* 7. What would you say are common misconceptions between brands/marketers and producers/creators?

Question Title

* 8. What’s something you wish the other side (creators or brand marketers) understood better about your side of the work?

Question Title

* 9. How would you define the difference between branded content, brand storytelling and brand funded films?

Question Title

* 10. When creating a brand storytelling project, what stakeholders should be involved, and what are their responsibilities?

Question Title

* 11. When doing brand storytelling, how can the brand be incorporated into storytelling in an authentic way? (Please provide examples of work if possible)

Question Title

* 12. What steps do you take to make sure a project meets the brand’s metric requirements?

Question Title

* 13. When it comes to measurement, how do you manage the need for Profits vs the need for Eyeballs?

Question Title

* 14. When creating a brand storytelling project, how do you address the realities of a production timeline and content release?

Question Title

* 15. Who typically owns the rights to the film/brand storytelling project? What factors may impact who owns the rights?

Question Title

* 16. Tell us about a time when a project you’ve worked on was derailed (not including COVID-19 related impacts)? What caused this to happen?

Question Title

* 17. The pandemic has caused incredible challenges across industries. How has COVID-19 specifically affected a project you’re working on?

Question Title

* 18. What is the most frustrating part of executing a brand funded film/storytelling project from your POV?

Question Title

* 19. Do you have any other thoughts on bridging the divide between brands and creators?

Question Title

* 20. May we contact you for follow-up quotes based on your responses? (If yes, please note email address.)