In 2027, HCAOA turns 25. To mark the milestone, we’re refreshing our visual identity: our logo, colors and typefaces. Our name and mission aren’t changing. Your input will guide our design direction. This survey takes about three minutes, and responses are anonymous unless you choose to share your contact information at the end.

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1. Which best describes you? Choose one. (Required.)

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2. How long have you been involved with HCAOA? (Single choice)

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3. Which three words best describe how HCAOA looks and feels to you today? (Required.)

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4. Which words should HCAOA’s new look convey? Choose up to three. (Required.)

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How well does our current logo (shown here) represent HCAOA today? (Required.)

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6. Is there anything about HCAOA’s current look you’d want us to keep? (Required.)

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7. Where do you most often see HCAOA’s branding? (Choose all that apply) (Required.)

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8. What organization(s), in any industry, has a look you admire? What do you like about it?

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9. Would you be willing to give feedback on design concepts early next year? (Required.)

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