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Brand Tracking Survey
1.
When you think of [CATEGORY], what is the first brand that comes to mind?
2.
When you think of [CATEGORY], what other brands come to mind?
3.
Which of the following [CATEGORY] brands have you heard of? Select all that apply.
Competitor C
Competitor A
Competitor B
Your brand
Competitor D
None of the above
4.
How familiar are you with following [CATEGORY] brands?
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Competitor B
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Competitor A
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Competitor D
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Your brand
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Competitor C
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
5.
Which of the following [CATEGORY] brands have you bought from in the last 12 months? Select all that apply.
Competitor A
Competitor B
Competitor C
Your brand
Competitor D
None of the above
6.
Do you plan to purchase [CATEGORY] in the next 12 months?
Definitely yes
Probably yes
Probably no
Definitely no
Not sure
7.
Which of the following brands would you consider if you were to buy [CATEGORY] in the 12 months? Select all that apply.
Competitor A
Your brand
Competitor C
Competitor B
Competitor D
Other (please specify)
None of the above
8.
For your next purchase, which [CATEGORY] brand would you buy?
Your brand
Competitor B
Competitor C
Competitor A
Competitor D
Other (please specify)
None of the above