Welcome to the Brand Clarity Assessment. Before you begin, we need your name and email so we can reveal your score and share Aespireā€™s recommendations with you:

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* 1. To whom should we email your Brand Clarity Plan and results?

Answer the following questions to assess if your mission, vision, and values guide and align your organization's brand, messaging, and marketing.

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* 2. Are your mission, vision, and values clear and focused?

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* 3. Do people at every level in your organization know and live the brand values in every interaction with customers?

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* 4. Are your customer’s problems and needs clearly articulated in your messaging?

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* 5. Is your organization consistent with its brand, message, and marketing communications?

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* 6. Are you confident that people understand what your organization stands for and the difference it makes?

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