Brand Clarity Assessment

Welcome to the Brand Clarity Assessment. Before you begin, we need your name and email so we can reveal your score and share Aespire’s recommendations with you:

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* 1. To whom should we email your Brand Clarity Plan and results?

First Name

Company

Email Address

Answer the following questions to assess if your mission, vision, and values guide and align your organization's brand, messaging, and marketing.

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* 2. Are your mission, vision, and values clear and focused?

Extremely clear and focused

Very clear and focused

Somewhat clear and focused

Not so clear, unfocused

Not at all clear or focused

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* 3. Do people at every level in your organization know and live the brand values in every interaction with customers?

All the time

Most of the time

Sometimes

Once in a while

I'm not sure

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* 4. Are your customer’s problems and needs clearly articulated in your messaging?

Extremely clear

Very clear

Somewhat clear

Not so clear

Not at all clear

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* 5. Is your organization consistent with its brand, message, and marketing communications?

Far above average

Above average

Average

Below average

Far below average

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* 6. Are you confident that people understand what your organization stands for and the difference it makes?

Extremely confident

Very confident

Somewhat confident

Not so confident

Not at all confident