Brand Clarity Assessment Welcome to the Brand Clarity Assessment. Before you begin, we need your name and email so we can reveal your score and share Aespire’s recommendations with you: OK Question Title * 1. To whom should we email your Brand Clarity Plan and results? First Name Company Email Address OK Answer the following questions to assess if your mission, vision, and values guide and align your organization's brand, messaging, and marketing. OK Question Title * 2. Are your mission, vision, and values clear and focused? Extremely clear and focused Very clear and focused Somewhat clear and focused Not so clear, unfocused Not at all clear or focused OK Question Title * 3. Do people at every level in your organization know and live the brand values in every interaction with customers? All the time Most of the time Sometimes Once in a while I'm not sure OK Question Title * 4. Are your customer’s problems and needs clearly articulated in your messaging? Extremely clear Very clear Somewhat clear Not so clear Not at all clear OK Question Title * 5. Is your organization consistent with its brand, message, and marketing communications? Far above average Above average Average Below average Far below average OK Question Title * 6. Are you confident that people understand what your organization stands for and the difference it makes? Extremely confident Very confident Somewhat confident Not so confident Not at all confident OK NEXT