THE BOOK DIRECT SURVEY 2021

Question Title

* 1. What type of properties do you currently manage/own?

B&B(s) / Guesthouse(s) / Inn(s)

Hotels(s)

Serviced Accommodation

Short-Term Rental(s)

Other

Other / Additional types of properties

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* 2. How many properties do you currently manage/own?

2-5

6-9

10-19

20-49

50-99

100-199

200-499

500-999

1000+

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* 3. Country Location

Question Title

* 4. How many years have you been in the accommodation industry?

0-2 years

3-5 years

6-10 years

11-15 years

16-20 years

21+ years

Question Title

* 5. Where do the majority of your bookings come from? (Choose 1)

Airbnb

Agoda

Booking.com

Direct via phone

Direct via website (organic traffic)

Direct via website (pay-per-click advertising - e.g. Google Ads, Facebook Ads)

Expedia

Hotels.com

HotelsCombined

Kayak

Repeat Bookings

Social Media Marketing

TripAdvisor

Trivago

VRBO

Other

Question Title

* 6. What percentage of your bookings are direct bookings? (not generated by major booking platforms/Online Travel Agents)

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-99%

100%

Comments

Question Title

* 7. What is the ONE main reason your business aims to generate more direct bookings?

Reduced commissions

Unrestricted communications with guests

Apply your own policies (e.g. payment terms, cancellation policy)

Being the merchant of record (taking payment)

Other

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* 8. What do you think is the main obstacle keeping you from getting more direct bookings?

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* 9. What has worked best for you to generate direct bookings?

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* 10. Which tools, platforms or technology help you most in generating direct bookings?

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* 11. Do you encourage guests to book direct for future stays?

Yes

If so, how?

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* 12. Have your direct bookings increased or decreased since the pandemic?

Increased

Decreased

Roughly the same

Comments

Question Title

* 13. Have you noticed an increase or decrease of booking cancellations in 2021 compared to pre-pandemic?

Increased

Decreased

Roughly the same

Are guests who cancel coming from a particular source?

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* 14. Do you target a specific niche or guest profile for direct bookings?
If so, how and where?

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* 15. What is ONE WORD you would use to describe the benefit of a direct booking?

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* 16. Additional Comments/Opinions

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* 17. If you would like to receive the results of this survey please add your contact details.
Findings will be discussed in the Final Session of The Book Direct Show Live

Full Name

THE BOOK DIRECT SURVEY 2021

Question Title

* 1. What type of properties do you currently manage/own?

Question Title

* 2. How many properties do you currently manage/own?

Question Title

* 3. Country Location

Question Title

* 4. How many years have you been in the accommodation industry?

Question Title

* 5. Where do the majority of your bookings come from? (Choose 1)

Question Title

* 6. What percentage of your bookings are direct bookings? (not generated by major booking platforms/Online Travel Agents)

Question Title

* 7. What is the ONE main reason your business aims to generate more direct bookings?

Question Title

* 8. What do you think is the main obstacle keeping you from getting more direct bookings?

Question Title

* 9. What has worked best for you to generate direct bookings?

Question Title

* 10. Which tools, platforms or technology help you most in generating direct bookings?

Question Title

* 11. Do you encourage guests to book direct for future stays?

Question Title

* 12. Have your direct bookings increased or decreased since the pandemic?

Question Title

* 13. Have you noticed an increase or decrease of booking cancellations in 2021 compared to pre-pandemic?

Question Title

* 14. Do you target a specific niche or guest profile for direct bookings? If so, how and where?

Question Title

* 15. What is ONE WORD you would use to describe the benefit of a direct booking?

Question Title

* 16. Additional Comments/Opinions

Question Title

* 17. If you would like to receive the results of this survey please add your contact details.Findings will be discussed in the Final Session of The Book Direct Show Live

* 14. Do you target a specific niche or guest profile for direct bookings?
If so, how and where?

* 17. If you would like to receive the results of this survey please add your contact details.
Findings will be discussed in the Final Session of The Book Direct Show Live