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THE BOOK DIRECT SURVEY 2021

1.What type of properties do you currently manage/own?(Obligatorio).
2.How many properties do you currently manage/own?(Obligatorio).
3.Country Location(Obligatorio).
4.How many years have you been in the accommodation industry?(Obligatorio).
5.Where do the majority of your bookings come from? (Choose 1)(Obligatorio).
6.What percentage of your bookings are direct bookings? (not generated by major booking platforms/Online Travel Agents)(Obligatorio).
7.What is the ONE main reason your business aims to generate more direct bookings? (Obligatorio).
8.What do you think is the main obstacle keeping you from getting more direct bookings?
9.What has worked best for you to generate direct bookings?
10.Which tools, platforms or technology help you most in generating direct bookings?
11.Do you encourage guests to book direct for future stays? (Obligatorio).
12.Have your direct bookings increased or decreased since the pandemic?(Obligatorio).
13.Have you noticed an increase or decrease of booking cancellations in 2021 compared to pre-pandemic?(Obligatorio).
14.Do you target a specific niche or guest profile for direct bookings? 
If so, how and where?
15.What is ONE WORD you would use to describe the benefit of a direct booking?
16.Additional Comments/Opinions
17.If you would like to receive the results of this survey please add your contact details.
Findings will be discussed in the Final Session of The Book Direct Show Live