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Benchmark - Tech - Social media
1.
Rate the effectiveness of the social media tools used by your district to communicate with parents and community members:
Don't use
Excellent
Very Good
Fair
Poor
District Blog(s)
Don't use
Excellent
Very Good
Fair
Poor
Linked In
Don't use
Excellent
Very Good
Fair
Poor
Facebook
Don't use
Excellent
Very Good
Fair
Poor
Twitter
Don't use
Excellent
Very Good
Fair
Poor
Wikis
Don't use
Excellent
Very Good
Fair
Poor
YouTube
Don't use
Excellent
Very Good
Fair
Poor
Other
Don't use
Excellent
Very Good
Fair
Poor
Other (please specify)
2.
Do you have at least one staff member whose job description includes primary responsibility for maintaining, marketing, managing or cultivating your social media efforts/activities?
Yes, it is one or more person's full-time job.
Yes, but no one is employed full-time in this role.
No.
3.
In a typical month, how many staff hours are devoted to maintaining, marketing, managing or cultivating your social media efforts/activities? (Total all staff hours to arrive at estimate. Do not include external vendors or consultants.)
4.
Which department in your organization has primary responsibility for the management and maintenance of your presence on social media efforts/activities?
Superintendent/President's office
Communications/Public Relations
Information Technology
Each department manages their own.
Other
Other (please specify)
5.
Do you have a written organizational strategy on how to approach, develop and use social media?
Yes
No
6.
What are the primary benefits you have experienced from using social media tools?
Increased participation/communication
Reaching new groups of people
Meeting expectation to be using these tools
Reduced costs
Other (please specify)
7.
Describe innovative ways you are using social media tools.
8.
Please indicate if your district blocks access to any of the following sites for the specified groups:
Staff
Students
Linked In
Staff
Students
Facebook
Staff
Students
Twitter
Staff
Students
YouTube
Staff
Students
Vimeo
Staff
Students
9.
Please provide the following information
Month/Year Survey Completed
Organization
