Overall Experience

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Thank you for attending the INMA Ideas Day on Audience Development. Our goal is to make each event even better than the last, so we would appreciate your feedback on what went well and what we could improve next time. Please help us by answering the following questions. 

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1. How likely is it that you would recommend the Ideas Day on Audience Development to a friend or colleague?

Not at all likely
Extremely likely

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2. Why did you give the Ideas Day on Audience Development the score you just gave it?

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3. Please rate the following sessions and speakers for Friday, 17 June

  Fail Poor Average Good Excellent Did Not Attend

Kleine Zeitung Expands Audience, Brand with Multi-media Storytelling

Claudia Gigler (Styria Media)


Brand Awareness Campaign Sees Entire Newsroom Move to Cartoon Museum for a Day; Grew Buzz and Unique Visitors to Website

Saskia Cuperus (Roularta Media Group)


Branded Event turns Subscribers into Ambassadors

Emmanuel Naert (Mediahuis)


VG Campaign Rewards Loyal Print Readers, Increases Daily Audience, Market Share

Hilde Øier (Verdens Gang (VG))


Subscribers’ Benefit Scheme Drives New Subscribers for Cumbria Newspapers

Jonathan Lee (CN Group)


Expressen’s New Product Lab Innovates its Way to Younger Audiences

Johanna Odlander (Expressen)


Nyt Chat App - Media Is Talking To You

Anne Saloranta (Sanomat Media)


The Essence of The Last 24 Hours

Johanna Hees (Frankfurter Allgemeine Zeitung)


General Elections and A New, Mobile-friendly Way to Present Results Drives Website Traffic to Record Heights

Paddy Logue (The Irish Times)


Mittmedia & The Millenials: Local and Regional News Reporting Specially Geared Towards The Digital Generation

Marika Kvarnström (MittMedia)


10 Things Newspaper Have To Do Now To Reach Millenials
Julia Gidlöw (Mittmedia)

Adina Backman-Rasmusson (Mittmedia)


The Pop-up Newspaper: How Media24 Reinvented a Daily Arts & Entertainment Festival Paper

Thinus Dippenaar (Media24)


The Story Behind Our News

Maikel van Dijk (Telegraaf Media Groep)


Print To Video: How to Use The Creativity of Print in Online Video

Ivan Buca (24Sata)


Increasing Traffic and Engagement from Niche Sections by Measuring “Viralness”: Know What Will Go Viral Before It… Well, Goes Viral!

Jaroslaw Gora (Deep.Bi)

Sebastian Zontek (Deep.Bi)


Re-thinking The Way We Engage with Our Audience on Social Media

Luuk Willekens (NRC Media)


Moderator of the Day

Tom Corbett

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4. How would you rate this particular Ideas Day on Audience Development overall? (1 being "Poor" and 5 being "Excellent")

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5. How would you rate INMA Brainsnack Presentations: “7-minute, practical, case study presentations?” (1 being “don’t like them" and 5 being “LOVE THEM”)

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6. Would you attend next year if we held another Ideas Day on Audience Development?

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7. Do you have any tips or suggestions to share if we hold another Ideas Day on Audience Development?

T