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IAB EUROPE ATTITUDES TO DIGITAL ADVERTISING SURVEY 2026

Building on more than a decade of IAB Europe’s Attitudes to Programmatic Advertising study, the Attitudes to Digital Advertising survey, now in its second edition, looks at the full picture of digital investment, programmatic and beyond.

This edition explores:
How organisations balance programmatic and non-programmatic investment
The key drivers and barriers shaping digital advertising decisions
The emerging growth areas that will define the future of media buying
Your answers will help shape an industry-wide view of where digital advertising is heading.

The survey takes around 10 minutes, and all responses are anonymous and reported only in aggregate.

Deadline 13th December
DEMOGRAPHICS
1.To prove you're not a robot, please type the answer to this sum in the box 35+7(Required.)
2.Are you happy for us to follow-up with any additional questions?(Required.)
3.If so, kindly provide your name
4.and a contact email:
5.What is the name of your organisation?
6.Which of the following best describes your organisation?(Required.)
7.What is your seniority level?(Required.)
8.In which geographical region(s) do you primarily operate?(Required.)
9.What is the approximate annual digital advertising spend (if advertiser/agency) or revenue (if publisher/ad tech) of your organisation?(Required.)