The Athletic Podcast Network audience survey - UK Question Title * 1. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 2. What is your gender identity? Male Female Gender non-conforming Prefer not to answer Question Title * 3. What is your annual household income? £40,000 or less Between £40,000 and £60,000 Between £60,000 and £80,000 Between £80,000 and £120,000 £120,000 or more Question Title * 4. What is your relationship status? Single In a relationship Married Divorced/separated Question Title * 5. What is your highest level of education achieved? GCSE A-level or equivalent University level degree Postgraduate degree or higher Prefer not to answer Question Title * 6. Do you have children under the age of 18? Yes No Question Title * 7. Do you own your home? Yes No Question Title * 8. Do you have one or more pets? Yes No Question Title * 9. In a non-Covid world, do you like to travel? Yes No Question Title * 10. Which of the following products or services do you frequently buy or spend money on? Please select all that apply. Alcohol Ride-sharing (Uber, Lyft, etc) Car upkeep/maintenance/repair Clothing Cosmetics/grooming Dine-in restaurants Fast food Food delivery Meal prep services Finance / investment / insurance Health & wellness Home decor / home improvement Household items (cleaning supplies, etc) Personal electronics (cameras, VR, drones, etc) Sporting goods Toys/games/video games Travel TV/movie subscriptions Question Title * 11. Do you plan to buy a car in the next 6 months? Yes No Question Title * 12. Have you purchased a product that you heard about on a podcast? Yes No Question Title * 13. How many podcasts do you listen to on a regular basis? 1-2 3-4 5-6 7+ Question Title * 14. What types of sports podcasts do you listen to the most? Game preview/recap News Narratives/documentaries Podcasts that cover a particular league or sport (Premier League, EFL, etc) Podcasts that cover a particular team Question Title * 15. When listening to a sports podcast, what keeps you engaged? Please rank from most to least important. Question Title * 16. What do you like about The Athletic's podcasts? Please select all that apply. Host personality / chemistry of hosts Host knowledge Caliber of guests Depth of analysis / insight Coverage Humour Other (please specify) Question Title * 17. What do you believe makes The Athletic's podcasts stand out relative to other sports podcasts? Please select all that apply. Host personality / chemistry of hosts Host knowledge Caliber of guests Depth of analysis / insight Coverage Humour Nothing - they're like most other sports podcasts I listen to Question Title * 18. Do you listen to podcasts on YouTube? Yes No Question Title * 19. What social apps do you use most frequently? Facebook Instagram Twitter TikTok Other (please specify) Question Title * 20. What is the name of the podcast that directed you to this survey? Question Title * 21. How did you hear about this podcast? Friend/word of mouth Social media Fan of the host Another podcast An article from The Athletic Saw it promoted by Apply/Spotify Other (please specify) Question Title * 22. Are you a subscriber to The Athletic? Yes No Done