The Athletic Podcast Network audience survey Question Title * 1. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 2. What is your gender identity? Male Female Gender non-conforming Prefer not to answer Question Title * 3. What is your annual household income? $50,000 or less Between $50,000 and $75,000 Between $75,000 and $100,000 Between $100,000 and $150,000 $150,000 or more Question Title * 4. What is your relationship status? Single In a relationship Married Divorced/separated Question Title * 5. What is your highest level of education achieved? High school degree or equivalent (i.e. GED) Some college but no degree Associate's degree Bachelor's degree Graduate degree or higher Prefer not to answer Question Title * 6. Do you have children under the age of 18? Yes No Question Title * 7. Do you own your home? Yes No Question Title * 8. Do you have one or more pets? Yes No Question Title * 9. In a non-Covid world, do you like to travel? Yes No Question Title * 10. Which of the following products or services do you frequently buy or spend money on? Please select all that apply. Alcohol Ride-sharing (Uber, Lyft, etc) Car upkeep/maintenance/repair Clothing Cosmetics/grooming Dine-in restaurants Fast food Food delivery Meal prep services Finance / investment / insurance Health & wellness Home decor / home improvement Household items (cleaning supplies, etc) Personal electronics (cameras, VR, drones, etc) Sporting goods Toys/games/video games Travel TV/movie subscriptions Question Title * 11. Do you plan to buy a car in the next 6 months? Yes No Question Title * 12. Have you purchased a product that you heard about on a podcast? Yes No Question Title * 13. How many podcasts do you listen to on a regular basis? 1-2 3-4 5-6 7+ Question Title * 14. What types of sports podcasts do you listen to the most? Game preview/recap News Narratives/documentaries Podcasts that cover a particular league or sport (NBA, NFL, etc) Podcasts that cover a particular team Question Title * 15. When listening to a sports podcast, what keeps you engaged? Please rank from most to least important. Question Title * 16. What do you like about The Athletic's podcasts? Please select all that apply. Host personality / chemistry of hosts Host knowledge Caliber of guests Depth of analysis / insight Coverage Humor Other (please specify) Question Title * 17. What do you believe makes The Athletic's podcasts stand out relative to other sports podcasts? Please select all that apply. Host personality / chemistry of hosts Host knowledge Caliber of guests Depth of analysis / insight Coverage Humor Nothing - they're like most other sports podcasts I listen to Question Title * 18. Do you listen to podcasts on YouTube? Yes No Question Title * 19. What social apps do you use most frequently? Facebook Instagram Twitter TikTok Other (please specify) Question Title * 20. What is the name of the podcast that directed you to this survey? Question Title * 21. How did you hear about this podcast? Friend/word of mouth Social media Fan of the host Another podcast An article from The Athletic Saw it promoted by Apply/Spotify Other (please specify) Question Title * 22. Are you a subscriber to The Athletic? Yes No Done