Publicity Campaign: Ageing with Pride

Ageing with Pride is part of the Ageing Better in Birmingham programme.  Funded by the Big Lottery, it is designed to raise awareness to and reduce isolation amongst older people.  It is delivered by partner organisations across the city, led by Birmingham Voluntary Services Council (BVSC).

ABIC Ltd. is a locally based research company evaluating Ageing with Pride, being delivered for people from Lesbian Gay Bisexual and Trans (LGBT) communities.

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* 1. General Data Protection Regulations (GDPR) 2018

Ageing with Pride is part of the Ageing Better in Birmingham programme.  Funded by the Big Lottery, it is designed to raise awareness to and reduce isolation amongst older people.  It is delivered by partner organisations across the city, led by Birmingham Voluntary Services Council (BVSC). 

The Campaign to promote Ageing with Pride is now underway. It is important for us to know whether the Campaign is reaching out to people and the impact that it is having on you and the community. That is why we are asking for your views in this short questionnaire (many of the answers just involve  a box), and you don’t have to provide your name or address. 

You may have completed a questionnaire for us in the past – if so, thank you! – but it important that you complete this one as well – the questions are different!       

We want to receive the views of people from across all ages, so please give your views.

This questionnaire comes from ABIC Ltd.  We are a locally based research company evaluating Ageing with Pride, being delivered for people from Lesbian Gay Bisexual and Trans (LGBT) communities.

You do not need to give your name or other contact details and your responses will be entirely anonymous and confidential.

You will be asked to share anonymous information about yourself that is considered ‘special category data’ under GDPR 2018 such as your ethnic origin and sexuality. Whilst your fullest response to this survey is most helpful to the research, you are under no obligation whatsoever to answer these or any other question.

Anonymised data from these forms will be uploaded onto a secure electronic database for analysis.

All completed forms and electronic databases will be held securely by ABIC Ltd. for a maximum of 18 months after which they will be destroyed.

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* 2.  Do you recognise this logo?   AWP logo

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* 3. If yes, please describe briefly what the logo means to you.

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* 4. Ageing with Pride is a campaign being delivered by Birmingham Lesbian, Gay, Bisexual and Trans (LGBT) and aims to raise awareness of the increased risks of social isolation amongst the older LGBT communities.

Keep Your Rainbow is the first main message from the Ageing with Pride campaign.

In the last three or four months, have you seen this main message?

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* 5. If yes, please describe briefly what this message means for you.

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* 6. Continue the Journey is the second main message from the Ageing with Pride campaign.  In the last three or four months, have you seen this main message?

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* 7. If yes, please describe briefly what this message means for you.

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* 8. In the last three or four months, have you seen any of the publicity or other material that has been issued by the Ageing with Pride campaign?

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* 9. If you answered NO there is no need to complete any more of the survey, but we would be grateful if you would complete the profile information (question 27).

If you answered YES please check those boxes below where you have seen the Ageing with Pride campaign material.

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* 10. As a result of the Ageing with Pride campaign have you looked at the Birmingham LGBT website?

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* 11. If yes, was this the first time you have looked at it?

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* 12. As a result of the Ageing with Pride campaign, have you followed Birmingham LGBT on Facebook?

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* 13. If yes, was this the first time you have looked at it?

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* 14. As a result of the Ageing with Pride campaign have you visited the Birmingham LGBT Centre?

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* 15. If yes, was this the first time you have visited?

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* 16. As a result of the Ageing with Pride campaign have you contacted Birmingham LGBT by phone?

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* 17. If yes, is this the first time you contacted Birmingham LGBT by phone?

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* 18. As a result of the Ageing with Pride campaign have you followed Ageing with Pride on Twitter?

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* 19. If yes, is this the first time you have followed it on Twitter?

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* 20. As a result of the Ageing with Pride campaign have you contacted Ageing with Pride by email?

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* 21. If yes, was this the first time you have contacted them?

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* 22. As a result of the Ageing with Pride campaign, have you volunteered as an Ageing with Pride Ambassador? 

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* 23. As a result of the Ageing with Pride campaign, have you joined any groups or activities?

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* 24. If yes, please describe which groups or activities these are.

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* 25. As a result of the campaign have you done anything else to prepare you for ageing?

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* 26. As a result of the Ageing with Pride campaign which of the following best describes how you feel now?

Please provide the following information so that we an be sure the survey includes the views from a range of people.  Please remember that your responses will be entirely anonymous and confidential.

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* 27. How do you identify your gender?

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* 28. Is your gender the same as registered at birth?

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* 29. What age group do you belong to?

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* 30. What is the first part of your postcode? (e.g. B29)

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* 31. How would you describe your sexual orientation?

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* 32. How would you describe your ethnic background?

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* 33. Do you consider that you have a disability?

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* 34. How would you describe your religion?

THANK YOU FOR  TAKING PART!

If you have any concerns about the survey please contact:

ABIC Ltd
Fulford House
Newbold Terrace
Leamington Spa CV32 4EA
07579 002262

If you have any queries about the Ageing Better Programme please contact:

BVSC
138 Digbeth
Birmingham B5 6DR
0121 678 8854

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