Aspiring CPG Founder Survey

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* 1. When do you plan to commercialize your recipe as a packaged food product?

In 6 Months - One Year

In One -Two Years

I'm Not Sure

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* 2. What Is the motivation for launching your product (Check all that apply)

To Provide A Healthier Option to the Current Product Category

To Provide A More Sustainable Option to the Current Product Category

To Provide A More Cost Effective Option to the Current Product Category

To Provide A Flavor Variety to the Current Product Category

Other (please specify)

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* 3. What is (or will be) the business structure for your company?

Sole Proprietor

LLC

Partnership

S-Corp

C-Corp

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* 4. From the topics below, which are the most interesting as you prepare to launch your packaged food product? (Check all that apply)

Access To Capital

Recipe Scaling

Market Intelligence

Identifying My Target Consumer

Nutritional Analysis

Brand Development

Business Planning

Distribution

Pricing

Sourcing Raw Materials & Ingredients

Production

Regulatory Compliance

Retail Promotions

Consumer Communications

Market Research

Other (please specify)

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* 5. Have you written your business plan?

Yes

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* 6. Do You Have Experience In The Food Industry? (Check all that apply)

Yes, I've Worked With or For A Packaged Food Brand

Yes, I've Worked With or For A Restaurant

Yes, I Own or Owned A Restaurant

Yes, I've Worked With or For A Food Truck

Yes, I Own or Owned A Food Truck

Yes, I've Worked With or For A Grocery Store

I Don't Have Prior Food Industry Experience

Other (please specify)

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* 7. What product category is your future food product: cookie, candy, salty snack, cracker, soup, sauce, condiment, cereal/breakfast, bread, beverage? (Check all that apply)

Salty Snack (ex. Pretzel, Potato Chips)

Candy

Bread

Chocolate

Snack Bars (ex. Granola Bars, Protein Bars)

Condiments (ex. Salad Dressing, Mustard)

Non-Alcoholic Beverage

Breakfast Cereal

Shelf Stable Meat Snacks (ex. Jerky, Meat Sticks)

Soup

Sauce

Frozen/Refrigerated Product

Other (please specify)

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* 8. Have you sampled or obtained feedback about your product (or recipe) from individuals outside of your family and friends?

Yes

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* 9. Are you interested in selling your product in the following channels? (Check all that apply)

Your Local Farmer's Market

E-Commerce (ex. Amazon, Thrive)

Traditional Grocery (ex. Kroger)

Convenience (ex. 7-Eleven)

Drug (ex. Walgreens)

Natural / Organic / Gourmet (ex. Whole Foods)

Mass (ex. Target)

Vending Machine

Other (please specify)

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* 10. Will your future product have any of the following (certified) claims? (Check all that apply)

Certified Organic

Certified Non-GMO

Certified Gluten Free

Certified Vegan

Certified Fair Trade

Other (please specify)

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* 11. Is your company ownership (Check all that apply)

BIPOC (Black, Indigenous, Person of Color Owned

Women Owned

LGBTQIA+ Owned

Disabled Owned

Veteran Owned

Not Applicable

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* 12. What is your anticipated launch budget?

Under $25,000

$25,000 - $49,000

$50,000 - $99,000

$100,000 - $499,000

$500,000 - $999,000

Other (please specify)

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* 13. What state are you/will you operate your business?

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* 14. What state are you/will you manufacture your product?

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* 15. Do you have formal culinary training?

Yes

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* 16. What is your highest level of education?

High School

Some College

Associate Degree

Bachelor's Degree

Master's Degree

Other (please specify)

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* 17. Are you currently working for an entity that is not related to your food business?

Yes, Full Time

Yes, Part Time

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* 18. Do you have additional information that you'd like to share with us?

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* 19. Your contact information

Your Name

Your Company

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number