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Aspiring CPG Founder Survey
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1.
When do you plan to commercialize your recipe as a packaged food product?
(Required.)
In 6 Months - One Year
In One -Two Years
I'm Not Sure
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2.
What Is the motivation for launching your product (Check all that apply)
(Required.)
To Provide A Healthier Option to the Current Product Category
To Provide A More Sustainable Option to the Current Product Category
To Provide A More Cost Effective Option to the Current Product Category
To Provide A Flavor Variety to the Current Product Category
Other (please specify)
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3.
What is (or will be) the business structure for your company?
(Required.)
Sole Proprietor
LLC
Partnership
S-Corp
C-Corp
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4.
From the topics below, which are the most interesting as you prepare to launch your packaged food product? (Check all that apply)
(Required.)
Access To Capital
Recipe Scaling
Market Intelligence
Identifying My Target Consumer
Nutritional Analysis
Brand Development
Business Planning
Distribution
Pricing
Sourcing Raw Materials & Ingredients
Production
Regulatory Compliance
Retail Promotions
Consumer Communications
Market Research
Other (please specify)
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5.
Have you written your business plan?
(Required.)
Yes
No
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6.
Do You Have Experience In The Food Industry? (Check all that apply)
(Required.)
Yes, I've Worked With or For A Packaged Food Brand
Yes, I've Worked With or For A Restaurant
Yes, I Own or Owned A Restaurant
Yes, I've Worked With or For A Food Truck
Yes, I Own or Owned A Food Truck
Yes, I've Worked With or For A Grocery Store
I Don't Have Prior Food Industry Experience
Other (please specify)
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7.
What product category is your future food product: cookie, candy, salty snack, cracker, soup, sauce, condiment, cereal/breakfast, bread, beverage? (Check all that apply)
(Required.)
Salty Snack (ex. Pretzel, Potato Chips)
Cookies
Candy
Bread
Chocolate
Snack Bars (ex. Granola Bars, Protein Bars)
Condiments (ex. Salad Dressing, Mustard)
Non-Alcoholic Beverage
Breakfast Cereal
Shelf Stable Meat Snacks (ex. Jerky, Meat Sticks)
Soup
Sauce
Frozen/Refrigerated Product
Other (please specify)
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8.
Have you sampled or obtained feedback about your product (or recipe) from individuals outside of your family and friends?
(Required.)
Yes
No
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9.
Are you interested in selling your product in the following channels? (Check all that apply)
(Required.)
Your Local Farmer's Market
E-Commerce (ex. Amazon, Thrive)
Traditional Grocery (ex. Kroger)
Convenience (ex. 7-Eleven)
Drug (ex. Walgreens)
Natural / Organic / Gourmet (ex. Whole Foods)
Mass (ex. Target)
Vending Machine
Other (please specify)
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10.
Will your future product have any of the following (certified) claims? (Check all that apply)
(Required.)
Certified Organic
Certified Non-GMO
Certified Gluten Free
Certified Vegan
Certified Fair Trade
Other (please specify)
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11.
Is your company ownership (Check all that apply)
(Required.)
BIPOC (Black, Indigenous, Person of Color Owned
Women Owned
LGBTQIA+ Owned
Disabled Owned
Veteran Owned
Not Applicable
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12.
What is your anticipated launch budget?
(Required.)
Under $25,000
$25,000 - $49,000
$50,000 - $99,000
$100,000 - $499,000
$500,000 - $999,000
Other (please specify)
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13.
What state are you/will you operate your business?
(Required.)
*
14.
What state are you/will you manufacture your product?
(Required.)
*
15.
Do you have formal culinary training?
(Required.)
Yes
No
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16.
What is your highest level of education?
(Required.)
High School
Some College
Associate Degree
Bachelor's Degree
Master's Degree
Other (please specify)
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17.
Are you currently working for an entity that
is not
related to your food business?
(Required.)
Yes, Full Time
Yes, Part Time
No
18.
Do you have additional information that you'd like to share with us?
*
19.
Your contact information
(Required.)
Your Name
Your Company
City/Town
State/Province
AL Alabama
AK Alaska
AS American Samoa
AZ Arizona
AR Arkansas
CA California
CO Colorado
CT Connecticut
DE Delaware
DC District of Columbia
FM Federated States of Micronesia
FL Florida
GA Georgia
GU Guam
HI Hawaii
ID Idaho
IL Illinois
IN Indiana
IA Iowa
KS Kansas
KY Kentucky
LA Louisiana
ME Maine
MH Marshall Islands
MD Maryland
MA Massachusetts
MI Michigan
MN Minnesota
MS Mississippi
MO Missouri
MT Montana
NE Nebraska
NV Nevada
NH New Hampshire
NJ New Jersey
NM New Mexico
NY New York
NC North Carolina
ND North Dakota
MP Northern Mariana Islands
OH Ohio
OK Oklahoma
OR Oregon
PW Palau
PA Pennsylvania
PR Puerto Rico
RI Rhode Island
SC South Carolina
SD South Dakota
TN Tennessee
TX Texas
UT Utah
VT Vermont
VI Virgin Islands
VA Virginia
WA Washington
WV West Virginia
WI Wisconsin
WY Wyoming
ZIP/Postal Code
Email Address
Phone Number
Current Progress,
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