Arts Marketing: Evaluating Resources and Capacity

Americans for the Arts and Taproot Foundation are conducting a research study to evaluate the resources in the arts marketing sector. We are interested in how you are feeling about your organization’s ability to compete for earned revenue and where you feel resources are most needed to improve your ability to attract, engage and retain arts patrons. Data collected will be used to inform a White Paper on this topic to be launched in Fall 2016.

The survey consists of multiple choice questions and takes no more than 10 minutes to complete. As an incentive, 20 survey respondents will be randomly selected to receive $50 in American Express gift cards as a thank you for their time. See Official Rules here.