Thank you very much for participating in the Hiscox/ ArtTactic survey on 'Buying Art Online- Part II'.

Following up on last year's Online Art Trade Report 2013, Hiscox, the specialist art insurer, has commissioned ArtTactic to do a survey on online art buying trends.

Your feedback is greatly appreciated and the results of this report will be published in April 2014.

All your answers are confidential and anonymous, and your information will not be passed to any third parties. Everyone who fills in the survey will receive two complimentary ArtTactic Outlook 2014 report, which will be published at the end of January

Thanks for your cooperation, and I look forward to receiving your feedback.

Best wishes,

Anders Petterson

Founder & Managing Director
ArtTactic Ltd

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Your gender

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Your age

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Where do you currently live?

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1. Have you bought art directly through an online website (physical work unseen)?

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If yes, how many times?

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* 2. Have you bought art only based on a JPG image (physical work unseen)?

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If yes, how many times?

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3. Have you bought art online in the last 12 months?

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If yes, how many times in the last 12 months?

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4. What type of art have you bought online?

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5. Through which online channel did you buy?

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6. How much have you spent on buying art online in total?

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7. How much have you spent on buying art online in the last 12 months?

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8. How much would you be willing to spend on a work of art bought online?

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9. If you haven’t bought art online, what are the main reasons?

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10. If you do use the Internet to buy art, how do you use it?

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11. How likely are you to buy art online in the next 12 months?

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12. What factors are important to you before you would buy art online? (Scale included: 1-5, where 1= Not at all Important and 5=very important)

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a) Reputable source such as a well-known auction house or gallery rather than from a private individual
b) Secure payment system such as PayPal
c) The art is located nearby so you can pick it up and not having it shipped
d) The art is located far away which makes visiting the gallery/auction house impractical
e) That it will have assurances around shipping e.g. quality of packaging etc
f) That shipping is insured
g) That there is a returns policy
h) That the website has clear visuals and detailed information about the art
i) Independent (3rd party) research and information available on the art and the artist.

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13. If you have bought online from a gallery or dealer, which of the following statements do you agree with? (Scale: Strongly agree, Agree, Neither agree nor disagree, Disagree, Strongly disagree)

  Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
a) Found it a satisfactory experience and I would recommend it to others
b) Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently
c) I find it more convenient than visiting a gallery or auction house
d) I find the process less intimidating than buying from a gallery and auction house
e) I was dissatisfied with the experience but I would do it again
f) I was dissatisfied with the experience and I would not buy from the online again

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* Please fill in your email so we can send you the two free ArtTactic reports.


Please click the 'Done' button below to finish this survey.

If you have any questions please contact Anders Petterson, or email anders@arttactic.com

Thank you very much for your feedback.

T