1. Introduction

Welcome! Altimeter Group is conducting a survey of digital strategists.

This survey has 4 sections and will take approximately 5-20 minutes depending on your specific role and responsibilities. For your time, one randomly selected respondent will receive a free, one-hour advisory call with Altimeter Group founder Charlene Li.

You will be asked questions on the following programs for which you have decision making authority or influence:

1. Social business strategy and education
2. Social analytics and data integration
3. Mobile strategy and development
4. Digital innovation

Please be assured that we will not share your contact information or answers with others, or add you to an email list. Information collected will only be used in aggregate for our research which we publish under Creative Commons. You can download our Open Research reports at https://www.altimetergroup.com/research/reports.

Thank you very much for your time.

The Altimeter Crew