SEM / Paid Search

Please help us understand your SEM / Paid Search strategy by filling out the questions below.

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* 1. SEM / Paid Search Contact Information

Who will be EveryMundo's point of contact for SEM / Paid Search?

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* 2. Do you have an agency working with you to plan and execute SEM efforts? If yes, please specify.

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* 3. In which Search Engines do you advertise?

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* 4. Which of the following SEM Management tools do you use?

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* 5. What is the current range of your annual SEM budget? Please include the number in USD.

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* 6. What are the top markets you advertise in when it comes to Spend / Investment?

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* 7. How much does SEM contribute to the total online revenue? Please provide a percentage.

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* 8. Specify the internal team that is responsible of creating landing pages for SEM marketing campaigns (e.g., Special Offers pages).

Email Marketing
Please help us understand your Email Marketing strategy by filling out the questions below.

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* 9. Email Marketing Contact Information

Who will be EveryMundo's point of contact for Email Marketing?

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* 10. Do you have an agency / vendor working with you to plan and execute Email Marketing efforts? If yes, please specify.

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* 11. What is your Email Service Provider (ESP)?

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* 12. Do Email strategies belong to the digital marketing teams or CRM / loyalty?

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* 13. How much does Email contribute to the total online revenue? Please provide a percentage.

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* 14. Specify the internal team that is responsible of creating landing pages for Email marketing campaigns (e.g., Quick Getaways).

Display Marketing
Please help us understand your Display marketing strategy by filling out the questions below.

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* 15. Display Marketing Contact Information

Who will be EveryMundo's point of contact for Display marketing?

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* 16. Which of the following Ad Servers/Networks do you use for your Display campaigns? 

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* 17. How much does Display marketing contribute to the total online revenue? Please provide a percentage.

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* 18. Specify the internal team that is responsible of creating landing pages for Display marketing campaigns (e.g., Special Offers pages).

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* 19. Do you have an agency working with you to plan and execute Display marketing efforts? If yes, please specify.

SEO / Organic Marketing
Please help us understand your SEO / Organic marketing strategy by filling out the questions below.

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* 20. SEO / Organic Marketing Contact Information

Who will be EveryMundo's point of contact for SEO / Organic marketing?

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* 21. Do you have an agency working with you to plan and execute SEO efforts? If yes, please specify.

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* 22. Which of the following keyword tracking tools do you utilize?

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* 23. How much does Organic contribute to the total online revenue? Please provide a percentage.

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* 24. Specify the (internal) team that is responsible of creating SEO-optimized landing pages.

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* 25. Who controls your website's robots txt files?

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* 26. If applicable, who has Admin access to Google Search Console (GSC)?

Social Media
Please help us understand your Social Media strategy by filling out the questions below.

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* 27. Social Media Contact Information

Who will be EveryMundo's point of contact for Social Media?

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* 28. Do you have an agency / vendor working with you to plan and execute your Paid Social Media efforts? If yes, please specify.

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* 29. Does Social Media management belong to the digital marketing teams or PR / Branding?

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* 30. What Social Media Platforms are you using to advertise?

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* 31. How much does Social advertising contribute to the total online revenue? Please provide a percentage.

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* 32. Specify the internal team that is responsible of creating landing pages for Social marketing campaigns (e.g., Special Offers pages).

Thank you for taking the time to complete this survey.
We are excited to get started!

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