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airTRFX® Business Insights Surveys - Digital Media Efforts
SEM / Paid Search
Please help us understand your SEM / Paid Search strategy by filling out the questions below.
*
1.
SEM / Paid Search Contact Information
Who will be Pros point of contact for SEM / Paid Search?
(Required.)
Company
Name
Position
E-mail
*
2.
Do you have an agency working with you to plan and execute SEM efforts? If yes, please specify.
(Required.)
No
Yes (name agency)
*
3.
In which Search Engines do you advertise?
(Required.)
Google
Bing
Yandex
Naver
Baidu
Yahoo
Other (please specify)
*
4.
Which of the following SEM Management tools do you use?
(Required.)
Google Marketing Platform (DoubleClick)
Kenshoo
Marin
Acquisio
Adobe Advertising Cloud
Other (please specify)
*
5.
What is the current range of your annual SEM budget?
Please include the number in USD.
(Required.)
*
6.
What are the top markets you advertise in when it comes to Spend / Investment?
(Required.)
*
7.
How much does SEM contribute to the total online revenue? Please provide a percentage.
(Required.)
*
8.
Specify the internal team that is responsible of creating landing pages for SEM marketing campaigns (e.g., Special Offers pages).
(Required.)
Email Marketing
Please help us understand your Email Marketing strategy by filling out the questions below.
*
9.
Email Marketing Contact Information
Who will be Pros point of contact for Email Marketing?
(Required.)
Name
Position
E-mail
*
10.
Do you have an agency / vendor working with you to plan and execute Email Marketing efforts? If yes, please specify.
(Required.)
No
Yes (name agency)
*
11.
What is your Email Service Provider (ESP)?
(Required.)
*
12.
Do Email strategies belong to the digital marketing teams or CRM / loyalty?
(Required.)
CRM
Loyalty
Other (please specify)
*
13.
How much does Email contribute to the total online revenue? Please provide a percentage.
(Required.)
*
14.
Specify the internal team that is responsible of creating landing pages for Email marketing campaigns (e.g., Quick Getaways).
(Required.)
Display Marketing
Please help us understand your Display marketing strategy by filling out the questions below.
*
15.
Display Marketing Contact Information
Who will be Pros point of contact for Display marketing?
(Required.)
Name
Position
E-mail
*
16.
Which of the following Ad Servers/Networks do you use for your Display campaigns?
(Required.)
Flashtalking
Criteo
Google Display Network
DoubleClick
4C
Other (please specify)
*
17.
How much does Display marketing contribute to the total online revenue? Please provide a percentage.
(Required.)
*
18.
Specify the internal team that is responsible of creating landing pages for Display marketing campaigns (e.g., Special Offers pages).
(Required.)
*
19.
Do you have an agency working with you to plan and execute Display marketing efforts? If yes, please specify.
(Required.)
No
Yes (name agency)
SEO / Organic Marketing
Please help us understand your SEO / Organic marketing strategy by filling out the questions below.
*
20.
SEO / Organic Marketing Contact Information
Who will be Pros point of contact for SEO / Organic marketing?
(Required.)
Name
Position
E-mail
*
21.
Do you have an agency working with you to plan and execute SEO efforts? If yes, please specify.
(Required.)
No
Yes (name agency)
*
22.
Which of the following keyword tracking tools do you utilize?
(Required.)
BrightEdge
SEM Rush
Advanced Web Rankings
We currently do not use a keyword tracking tool
Other (please specify keyword tracking tool)
*
23.
How much does Organic contribute to the total online revenue? Please provide a percentage.
(Required.)
*
24.
Specify the (internal) team that is responsible of creating SEO-optimized landing pages.
(Required.)
*
25.
Who controls your website's robots txt files?
(Required.)
*
26.
If applicable, who has Admin access to Google Search Console (GSC)?
(Required.)
Social Media
Please help us understand your Social Media strategy by filling out the questions below.
*
27.
Social Media Contact Information
Who will be Pros point of contact for Social Media?
(Required.)
Name
Position
E-mail
*
28.
Do you have an agency / vendor working with you to plan and execute your Paid Social Media efforts? If yes, please specify.
(Required.)
No
Yes (name agency)
*
29.
Does Social Media management belong to the digital marketing teams or PR / Branding?
(Required.)
Digital Marketing
PR / Branding
Other (please specify)
*
30.
What Social Media Platforms are you using to advertise?
(Required.)
Facebook
Instagram
Twitter
WeChat
LinkedIn
WhatsApp
Tumblr
Other (please specify)
*
31.
How much does Social advertising contribute to the total online revenue? Please provide a percentage.
(Required.)
*
32.
Specify the internal team that is responsible of creating landing pages for Social marketing campaigns (e.g., Special Offers pages).
(Required.)
Thank you for taking the time to complete this survey.
We are excited to get started!
