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11% of survey complete.

Dear Sir/Madam

Thank you for your interest in my survey, which forms part of the assessment for an MBA qualification at the University of Leicester, UK.

The survey will attempt to identify factors behind consumer brand preference in the South-East Asian airline market. I am especially interested in opinions from residents of these countries:

- Malaysia
- Thailand
- Singapore
- Hong Kong

If you are not resident of any of these countries, but have taken a flight between Singapore and Malaysia or Hong Kong and Thailand, I am also interested to hear your opinions.

The survey should only take around 5 minutes to complete. All questions should be answered (unless stated) and are mostly multiple choice with no extra detail needed.

Please don't worry about the answers because there are no right or wrong ones. Your intuition will probably give the most likely result.

Your input is much appreciated. Please rest assured that all data received will be treated in the strictest confidence and no individual result will be highlighted in the final project.

Many thanks for all your help - if you have trouble completing the survey or to report an error please don't hesitate to email at simon_lofc@btopenworld.com