Agritourism Readiness Survey

Agritourism is a rapidly growing industry that benefits regional economies directly and indirectly, connecting visitors with agricultural products, people, and places in farm and rural settings. The annual opportunity for agritourism is estimated to reach around $18.6 billion by 2030 [CSIRO].

Developing agritourism experiences allows regional businesses to supplement income, diversify operations, establish customer relationships, showcase their business and attract new visitor markets to the region.

Destination Central West (DNCW) has partnered with industry development experts Sparrowly Group to educate farmers about agritourism opportunities and industry growth in the Central West NSW region.

We are keen to hear from business owners (including farmers and existing agritourism operators) to understand more about your business, where you see the opportunities for agritourism and understand current perceptions and challenges. Our short survey takes just 5 minutes to complete.

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* 1. What is your business name?

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* 2. What local government area are you based in?

Bathurst Regional

Blayney Shire

Cabonne

Cowra

Forbes Shire

Lachlan Shire

Lithgow

Mid-Western Regional

Oberon

Orange City

Parkes Shire

Weddin Shire

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* 3. What town or locality do you operate from?

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* 4. Does you business currently deliver any of the following activities?

Farm Tours and Demonstrations

Caravan Sites / Glamping / Camping

Experiential Farm Stays and B&B

On Farm Cafes and/or Restaurants

On Farm Retail Raw Produce

On Farm Retail Manufactured Produce

On Farm Events - Weddings / Conferences etc.

Farm to Fork Cooking Classes

Pick Your Own Produce

Indigenous Cultural Experiences

Behind the Scenes Tours

Business Agricultural Experiences

No, but I do own a farm in the region

Other (please specify)

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* 5. Do you operate the business activity (selected in Q4) from your farm?

Yes

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* 6. Are you planning or interested in developing (new or expanded) any of the listed activities for your business in the future?

Yes

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* 7. If yes, which one/s? Please select all that apply.

Farm Tours and Demonstrations

Caravan Sites / Glamping / Camping

Experiential Farm Stays and B&B

On Farm Cafes and/or Restaurants

On Farm Retail Raw Produce

On Farm Retail Manufactured Produce

On Farm Events - Weddings / Conferences etc.

Farm to Fork Cooking Classes

Pick Your Own Produce

Indigenous Cultural Experiences

Educational Experiences

Behind the Scenes Tours

Business Agriculture Experiences

Other (please specify)

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* 8. What do you currently produce or have on your farm?

Orchard - stone fruit

Orchard - citrus or nuts

Berries

Vegetables

Olives and/or olive oil

Viticulture - with cellar door

Viticulture - no cellar door

Honey and bees

Farmed freshwater produce, including yabbies, etc.

Dairy - raw product

Dairy - processed products, including cheese, yoghurt, ice cream, etc

Broadacre crops

Other horticultural products

Beef cattle

Sheep

Goats

Poultry and birds

Horses

Pigs

Other (please specify)

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* 9. What is your land zoning? Select all that apply.

RU1 - Primary Production

RU2 - Rural Landscape

RU3 - Forestry

RU4 - Primary Production Small Lots

C1 - National Parks and Nature Reserve

C2 - Environmental Conservation

C3- Environmental Management

C4 - Environmental Living

R1 – General Residential

R2 – Low-Density Residential

R3 – Medium Density Residential

R4 – High-Density Residential

R5 – Large Lot Residential

Unsure

Doesn’t relate to my business

Other (please specify)

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* 10. Do you classify yourself as a working / commercial farm?

Yes

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* 11. How would you rate your understanding of what agritourism is?

No idea what agritourism is

I have a low understanding of agritourism

I have a good understanding of agritourism

I have a great understanding of agritourism

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* 12. Are you interested in incorporating Agritourism on your farm?

Not interested in agritourism

Interested but have no idea where to get started

I have started incorporating agritourism into the business in the last 12 months

I have incorporated agritourism offerings into the business in the last two to five years

I am well established in agritourism for more than five (5) years

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* 13. Which of the following do you see as helpful for your agritourism operation? Select all that apply.

Networking and collaboration

Product development or similar initiatives to boost the industry

Agriculture sector growth

Tourism sector growth

Word of mouth from visitors

Growing overall visitor demand for the Central West region

Marketing of the sector (region and state wide)

Partnering with other farming operators

Innovation and new experiences

Local community sentiment

Government investment in the sector

Simplified planning processes

Evolution of existing experiences

Increasing maturity of operations

Easy access to grants and funding

Collaborating with other agritourism businesses

Environmental sustainability of the offering

Financial sustainability

Other (please specify)

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* 14. Which of the following do you see as current or future barriers for your agritourism operation? Select all that apply.

Agritourism is not a permitted use of my land

Regulatory approvals for development – cost, time and/or process

Don't think my farm lends itself to agritourism

Lack of awareness of the 'agritourism' offering

Local community sentiment

Climate change – impact on tourism behaviours

Housing availability and affordability for labour

Ability to attract capital or other funding sources

Lack of funding required to invest

Time and resources required to grow

Lack of tourism sector knowledge

Lack of transport links and/or organised tours

Lack of local infrastructure for visitors (e.g. accommodation, fuel or food options)

Mobile connectivity

Seasonality

Biosecurity

Climate change – impact on agricultural production

Labour shortages

Inflation and rising cost of inputs

Appropriate skill set for myself

Appropriate skill set for the workforce

Don't want to have public on farm

Don't want to be customer facing/dealing directly with public

Want to concentrate on core farming

Not applicable/unsure

Other (please specify)

Agritourism Readiness Survey

Question Title

* 1. What is your business name?

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* 2. What local government area are you based in?

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* 3. What town or locality do you operate from?

Question Title

* 4. Does you business currently deliver any of the following activities?

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* 5. Do you operate the business activity (selected in Q4) from your farm?

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* 6. Are you planning or interested in developing (new or expanded) any of the listed activities for your business in the future?

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* 7. If yes, which one/s? Please select all that apply.

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* 8. What do you currently produce or have on your farm?

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* 9. What is your land zoning? Select all that apply.

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* 10. Do you classify yourself as a working / commercial farm?

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* 11. How would you rate your understanding of what agritourism is?

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* 12. Are you interested in incorporating Agritourism on your farm?

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* 13. Which of the following do you see as helpful for your agritourism operation? Select all that apply.

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* 14. Which of the following do you see as current or future barriers for your agritourism operation? Select all that apply.

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* 15. So that we can connect with you as part of this project, please provide your contact details.