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TEAM SURVEY

Thank you for taking part in Agencies Rewired. This survey explores the human reality of agency life in 2025. Your perspective as a member of the team matters, and your honesty will help build a clearer picture of the pressures, gaps and opportunities across the sector.

All responses are anonymous. Results will be aggregated to identify themes, not individuals or specific agencies. It should take around 8–10 minutes to complete.

Please answer based on what you see and experience today, not what you hope to see in the future.
CONTEXT AND YOUR AGENCY
1.What best describes the agency you work for?
2.Which term best describes the agency ownership status?
3.How many people work in your agency?
4.How many years have you worked in the agency industry?
5.Where are you primarily based - please provide postcode?
6.What’s your role in the agency?
LEADERSHIP AND STRATEGY
7.How clear are you on agency’s overall vision and strategy?
8.How clear are you on agency's growth plans for the next 12-24 months?
9.What’s one issue you feel leadership has not addressed for too long, if any?
10.Which of the following has happened in your agency in the last 6 months due to financial pressure? Please tick all that apply
11.What’s one thing leadership could do that would help you feel more clear and confident about the agency’s direction?
PROCESSES AND OPERATIONS
12.What’s the one thing in how the agency works that makes it easiest for you to do great work?

(For example: clear briefs, weekly WIP meetings, good resourcing, fast decisions)
13.What’s the one thing in how the agency works that most slows you down or creates friction?

(For example: unclear briefs, late feedback, resourcing gaps, slow decisions)
14.How well does your agency manage project delivery against deadlines?
15.How confident are you that you know what success looks like for your role and team?
TOOLS AND TECHNOLOGY
16.Which tools are used most in your agency day-to-day work?

(For example: Slack, Teams, Asana, Monday, Google Docs, Synergist, Paprika)
17.How well do these tools support collaboration and efficiency?
18.Are there any tools you believe the agency should stop using, replace, or adopt?
SKILLS, TRAINING AND DEVELOPMENT
19.When was the last time you received external training or development support?
20.What training/development would benefit your agency the most? Select up to three
21.Do you think the agency invests enough in your development?
PEOPLE, CULTURE AND WELLBEING
22.How supported do you feel in your day-to-day roles?
23.What’s one thing people are pretending is fine at work, but isn’t?
24.How well does the agency support your mental health and wellbeing?
25.How well do you think your contribution to the agency is recognised?
26.What’s one thing that would make you feel more valued by the leadership team at your agency?
THE WORK YOU DELIVER
27.How proud are you of the work your agency produces?
28.What do you think your agency most wants to be known for?
29.What most limits you from producing consistently better work?
COMMERCIALS AND MARGIN
30.How confident are you that your agency balances quality of work with profitability?
Not at all confident
Slightly confident
Moderately confident
Very confident
Extremely confident
31.Do you feel financial pressures impacts the quality of what gets delivered?
32.Do you think your agency is financially healthy?
RECRUITMENT AND TALENT
33.Is your agency recruiting the right people?
34.Is your agency consistently keeping the right people?
35.Which role or skill do you feel your agency is most short of right now?
36.What would make your agency a place that more great people want to join?
37.What’s the one change that would most help you stay with this agency for the long term?
38.Are you considering a new role?
FUTURE HOPES AND FEARS
39.What’s the single biggest challenge you will face at work in the next 12 months?
40.What are you most excited about at work in the next 12 months?
41.If you could change one thing tomorrow to make your agency a better place to work, what would it be?
42.If you would like to receive a copy of the Agencies Rewired report in early 2026 please provide an email address
43.Please let us know if there's any other comments you'd like to make about agencies.
Thank you for your time and honesty. Your responses will feed into the Agencies Rewired report: a sector-wide insight piece designed to help agencies make better decisions for their people, clients and future growth.

We’ll share topline findings once the surveys close, along with invitations to events to explore the findings more in-depth.

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