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LEADERSHIP SURVEY

Thank you for taking part in Agencies Rewired. This survey explores the human reality of agency life in 2025. Your perspective as a leader matters, and your honesty will help build a clearer picture of the pressures, gaps and opportunities across the sector.

All responses are anonymous. Results will be aggregated to identify themes, not individuals or specific agencies. It should take around 8–10 minutes to complete.

Please answer based on what you see and experience today, not what you hope to see in the future.
CONTEXT AND YOUR AGENCY
1.What best describes your agency?
2.Which term best describes your ownership status?
3.How many people work in your agency?
4.How many years have you worked in the agency industry?
5.Where are you primarily based - please provide postcode?
6.What’s your role in the agency?
LEADERSHIP AND STRATEGY
7.How clear is the agency’s overall vision and strategy?
8.How clear is the agency's growth plans for the next 12-24 months?
9.What’s one leadership decision you believe has been delayed for too long, if any?
10.Which of the following have you done in the last 6 months due to margin pressure? Please tick all that apply
11.What’s one thing leadership could do that would increase clarity or confidence in the agency’s direction?
PROCESSES AND OPERATIONS
12.What’s the one thing in how the agency works that makes it easiest for you to do great work?

(For example: clear briefs, weekly WIP meetings, good resourcing, fast decisions)
13.What’s the one thing in how the agency works that most slows you down or creates friction?

(For example: unclear briefs, late feedback, resourcing gaps, slow decisions)
14.How well does your agency manage project delivery against deadlines?
15.How confident are you that people in the agency know what success looks like for their role and team?
TOOLS AND TECHNOLOGY
16.Which tools are used most in your agency day-to-day work?

(For example: Slack, Teams, Asana, Monday, Google Docs, Synergist, Paprika)
17.How well do these tools support collaboration and efficiency?
18.Are there any tools you believe the agency should stop using, replace, or adopt?
SKILLS, TRAINING AND DEVELOPMENT
19.When was the last time someone in your team received external training or development support?
20.If you were prioritising training/development investment over the next 12 months, which areas would you focus on? Select up to three
21.Do you think the agency invests enough in people development
PEOPLE, CULTURE AND WELLBEING
22.How supported do you feel your team is in their day-to-day roles?
23.What’s one thing people are pretending is fine, but isn’t?
24.How well does the agency support mental health and wellbeing?
25.How well do you recognise and value the team's contribution to the agency?
26.What’s one thing that would make your team feel more valued?
THE WORK YOU DELIVER
27.How proud are you of the work your agency produces?
28.What would you most like your agency to be known for?
29.What most limits your agency’s ability to produce consistently better work?
COMMERCIALS AND MARGIN
30.How confident are you that your agency balances quality of work with profitability?
Not at all confident
Slightly confident
Moderately confident
Very confident
Extremely confident
31.Do you feel margin pressures impacts the quality of what gets delivered?
32.What’s one change that would improve the agency’s commercial health?
RECRUITMENT AND TALENT
33.How effective is your agency at attracting the right talent?
34.How effective is your agency at retaining the right talent?
35.What’s the single hardest role or skill to recruit for right now?
36.What’s the one change that would most help your agency attract better talent?
37.What’s the one change that would most help your agency retain people for longer?
38.Will you be recruiting soon?
FUTURE HOPES AND FEARS
39.What’s the single biggest risk you think agencies like yours face in the next 12 months?
40.What’s the single biggest opportunity you think agencies like yours could unlock in the next 12 months?
41.If you could change one thing tomorrow to make your agency a better place to work, what would it be?
42.If you would like to receive a copy of the Agencies Rewired report in early 2026 please provide an email address
43.Please let us know if there's any other comments you'd like to make about agencies.
Thank you for your time and honesty. Your responses will feed into the Agencies Rewired report: a sector-wide insight piece designed to help agencies make better decisions for their people, clients and future growth.

We’ll share topline findings once the surveys close, along with invitations to leadership events to explore the findings more in-depth.

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