Please review the following advertisements for dog food:

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* 1. Which of the following ads do you like the most?

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* 2. Which of the following ads has the most unique design?

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* 3. Which of the following ads would be most likely to catch your eye while reading a magazine?

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* 4. Which of the following ads has the most believable claim?

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* 5. Which of the following ads would make you most likely to purchase this dog food brand? (If you don't have a dog, please answer hypothetically.)

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