Captains Annual Membership Market Research Question Title * 1. How would you best describe your relationship with Captains For Clean Water? - Current member - Past member - Supporter/follower (not a member yet) - Didn’t know membership existed Other (please specify) Question Title * 2. When considering supporting an organization like CFCW, which of these matters most to you? - Feeling emotionally connected to the cause - Understanding how the organization uses funds effectively - Knowing my gift creates real, visible change - Being part of a movement/community - Recognition and status Other (please specify) Question Title * 3. How familiar are you with our membership program? 0 - Not at all familiar 100 - Very familiar Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 4. What would make you most excited to join or renew your membership? (Choose multiple) - Exclusive gear or merch - Discounts from partner brands (Orvis, AFTCO, Turtlebox, etc.) - Insider updates & impact content - Invitations to exclusive events/experiences - Public recognition (tiers, name features, etc.) - Supporting the mission directly (philanthropic impact) Other (please specify) Question Title * 5. If the following annual membership tiers existed, and knowing there would be associated perks similar to the above, which would you most likely join? - $75 – Restoration - $150 – Estuary - $300 – Send it South - $600 – River of Grass - $1,000 – Silver King - $2,500+ – Legacy Circle None of the above Question Title * 6. At what point do you feel ready to make a larger financial commitment to an organization? - After I fully understand the mission and impact - After direct, personal experiences (events, tours, conversations) - After I feel a strong emotional connection to the issue - When I see peers or trusted voices supporting it Other (please specify) Question Title * 7. What would increase your confidence that CFCW is the right organization for you to support long-term? Question Title * 8. Do you belong to other membership-based groups (fishing clubs, conservation orgs, YETI Nation, etc.)? - Yes - No Question Title * 9. (If Yes) What do you like most about their membership? What do you dislike? Question Title * 10. Please share any other feedback on how Captains can ensure its membership program provides value to its members. Question Title * 11. Please enter your email address for verification. Done