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Captains Annual Membership Market Research
1.
How would you best describe your relationship with Captains For Clean Water?
- Current member
- Past member
- Supporter/follower (not a member yet)
- Didn’t know membership existed
Other (please specify)
2.
When considering supporting an organization like CFCW, which of these matters most to you?
- Feeling emotionally connected to the cause
- Understanding how the organization uses funds effectively
- Knowing my gift creates real, visible change
- Being part of a movement/community
- Recognition and status
Other (please specify)
3.
How familiar are you with our membership program?
0 - Not at all familiar
100 - Very familiar
Clear
4.
What would make you most excited to join or renew your membership? (Choose multiple)
- Exclusive gear or merch
- Discounts from partner brands (Orvis, AFTCO, Turtlebox, etc.)
- Insider updates & impact content
- Invitations to exclusive events/experiences
- Public recognition (tiers, name features, etc.)
- Supporting the mission directly (philanthropic impact)
Other (please specify)
5.
If the following annual membership tiers existed, and knowing there would be associated perks similar to the above, which would you most likely join?
- $75 – Restoration
- $150 – Estuary
- $300 – Send it South
- $600 – River of Grass
- $1,000 – Silver King
- $2,500+ – Legacy Circle
None of the above
6.
At what point do you feel ready to make a larger financial commitment to an organization?
- After I fully understand the mission and impact
- After direct, personal experiences (events, tours, conversations)
- After I feel a strong emotional connection to the issue
- When I see peers or trusted voices supporting it
Other (please specify)
7.
What would increase your confidence that CFCW is the right organization for you to support long-term?
8.
Do you belong to other membership-based groups (fishing clubs, conservation orgs, YETI Nation, etc.)?
- Yes
- No
9.
(If Yes) What do you like most about their membership? What do you dislike?
10.
Please share any other feedback on how Captains can ensure its membership program provides value to its members.
11.
Please enter your email address for verification.
