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FAMILY FEUD - ABM EDITION
QUESTIONNAIRE
Please answer the questions below and the most popular answers will be revealed in our UnWebinar.
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1.
Top Channels for generating ROI on your marketing investment
(Required.)
Direct Mail
CSR Engagement
Dedicated Research
Personalized Digital Platforms
Virtual Roundtables
Co-Created Customer Content
LinkedIn
Webinars
Targeted content
Channel Partner Sales
Research paper downloads
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2.
Are you currently leveraging ABM Practices?
(Required.)
Yes
No
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3.
Have you or are you planning to invest in ABM Software in 2021?
(Required.)
Yes
No
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4.
Do you have a dedicated position or department focused solely on ABM Strategy?
(Required.)
Yes
No
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5.
Number of accounts targeted in your ABM Strategy
(Required.)
0-25
26-50
51-75
76-100
101-500
501+
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6.
Top ABM Measurements/Metrics
(Required.)
All-Commodity Volume (ACV)
ROI
Engagement
Pipeline Growth
Number of Engagement
Sales Stage Time
Year-Over-Year Increase
Reach and Relationship
Closed Won from Different Depts
Opportunity Creation
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7.
Top Sales & Marketing Alignment Challenges
(Required.)
Clarity of Expectations
Personality Conflicts with Sales
Follow-up on MQL
Time Frame Expectations
ABM Profile
Education & understanding of the process
Sales Bandwidth
Agreement to the Profile of ABM Targets
Getting Sales to Think Bigger/More Strategically
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8.
We hand ABM prospects off to sales when…
(Required.)
Never - stays with marketing
Prospect shows buying intentions
After a BDR qualifies them
Other (please specify)
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9.
What is the split between your ABM focus on new prospects and existing accounts?
(Required.)
0% New, 100% Existing
25% New, 75% Existing
50% New, 50% Existing
75% New, 25% Existing
100% New, 0% Existing
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10.
What are your top ABM Playbook tactics?
(Required.)
Webinars
Microsites
Personalized articles
Video
Tailored buying criteria - ebooks
Research
Personalized whitepaper
Gamification
Infographics
Diagnostics
Current Progress,
0 of 10 answered
