Welcome and thank you for your time today.

This survey will take around 10 minutes, and your responses are completely anonymous.

Questions marked with an asterisk (*) are required.


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* In your view, after visiting Port Stephens, how do people feel?
Please select three:

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* What five words or phrases would you use to describe Port Stephens?

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* Port Stephens’ current destination position is PS I Love You.
Tell us how this brand identity makes you feel.

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* Imagine Port Stephens as a person. Which of the following traits do you believe best describes her/his personality? Please select five:

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

SERIOUS FUN
i We adjusted the number you entered based on the slider’s scale.

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

GREY COLOURFUL
i We adjusted the number you entered based on the slider’s scale.

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

CONSERVATIVE EXTRAVAGANT
i We adjusted the number you entered based on the slider’s scale.

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

TRADITIONAL MODERN
i We adjusted the number you entered based on the slider’s scale.

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

AUTHORITATIVE APPROACHABLE
i We adjusted the number you entered based on the slider’s scale.

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* In your view, how does Port Stephens’ image fall between these opposing characteristics? Drag the spot along the line to where you feel we belong.

UPSCALE ACCESSIBLE TO ALL
i We adjusted the number you entered based on the slider’s scale.

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* Every place is filled with amazing local characters and incredible experiences; and nobody know them better than a local. Can you tell us about one of your favourite stories or local secrets? 
This can be anything at all; a little-known walking track, where to get the best sunset brew, a quirky local character, an incredible bakery, the best place to catch a break, a gallery, the perfect day in Port Stephens…anything you love about this place.

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* Think of competing destination brands. In your view, who ‘does it well’ and why?

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* In your view, what do people outside of the region think of Port Stephens?

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* In your view, what are the biggest opportunities (current or emerging) to grow visitation in our region?

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* In your view, what is the biggest hurdle we face in growing visitation to our region?

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