Question Title

* 1. Please rate your level of interest in the Wine Business Seminar described below:

Direct to Consumer Marketing

Wine sales direct to consumers is one of the most profitable business models for small-to-medium size wineries. This seminar will explore a wide spread of DTC channels including tasting room sales, wine clubs, newsletters, events, ecommerce, email, mobile, social, telemarketing and other direct digital marketing options while having you think about your brand image and story and how to engage and acquire new customers, while also building loyalty and brand advocacy with existing customers.

Question Title

* 2. Please rate your level of interest in the Wine Business Seminar described below:

Selling Through the Tasting Room

If it’s not all about the wine, what is it all about? The simple and yet much overlooked answer is: it’s all about your visitors. With this seminar you will learn how to start visitors on the first step of an amazing and emotional journey that takes them from first time buyers to loyal and long-term customers. Elizabeth Slater delves into the psychological aspects of creating ambassadors for your winery. Develop your abilities to make the sale through a singular process.

Question Title

* 3. Please rate your level of interest in the Wine Business Seminar described below:

How to Build a Profitable Wine Club

Wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy, it is becoming harder to attract and retain members. This seminar explores strategies and tactics of connecting members and potential members with wine clubs–from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members.

Question Title

* 4. Please list any other Wine Business Seminar topics you would like to have offered.

T