CPSA is developing a new communications strategy which will shape how we interact with you. Initial research was conducted in January and we are now doing a second validation research phase which will be completed in April. Our new strategy is evidence-based and was drafted from the findings in our first phase of research.

The results of the research informed the draft of CPSA’s new communications strategy. We’d like your help to refine the strategy before it is finalized and implemented.

In this survey, we are going to look at 6 characteristics that CPSA wants to embody going forward. These six characteristics all stem from the research we did in January. The six words are:
  • Informed
  • Approachable
  • Consistent
  • Thorough
  • Transparent
  • Collaborative
Please remember, these are all aspirational statements to define the direction for our future state. 

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