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* 1. Google gets over ____ percent of searches on the internet.

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* 2. Which website can you use to see what people are searching for during a pandemic?

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* 3. What is the first marketing action Alex suggests a company performs?

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* 4. What part of the customer journey involves pulling in customers?

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* 5. What feature on your website does Alex recommend you take advantage of to help customers during a pandemic?

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* 6. In the context of digital marketing, what does the acronym "NAP" stand for?

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* 7. According to Alex, what are the three things you should focus on with your customers during a pandemic? (Select all that apply.)

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* 8. True or False: Alex suggests focusing on current customers' needs first before focusing on potential customers during a pandemic.

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* 9. Which social platform is best for telling a story visually?

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* 10. To connect with customers and potential customers, Alex suggests creating a(n) ________ on Facebook.

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