The Greater Springfield Convention & Visitors Bureau (GSCVB) and Economic Development Council of Western Mass (EDC) request your input with regard to the selection of a regional brand name. This name will be used as part of a cohesive regional branding strategy to attract visitors, meeting planners, tour operators, sporting event organizers, business site selectors and skilled workers from outside the area to the three county region of Hampden, Hampshire and Franklin counties in Massachusetts.
The business objective is to spark new interest in the region by promoting it as:
Modern Assertive Creative Connected Diverse
Innovative Entrepreneurial Confident Independent
Your responses will be kept strictly confidential. The results will only be shared in summary form.