The Greater Springfield Convention & Visitors Bureau (GSCVB) and Economic Development Council of Western Mass (EDC) request your input with regard to the selection of a regional brand name.  This name will be used as part of a cohesive regional branding strategy to attract visitors, meeting planners, tour operators, sporting event organizers, business site selectors and skilled workers from outside the area to the three county region of Hampden, Hampshire and Franklin counties in Massachusetts.

The business objective is to spark new interest in the region by promoting it as:
Modern              Assertive                     Creative            Connected          Diverse              
Innovative         Entrepreneurial            Confident          Independent      
                                   
Your responses will be kept strictly confidential.  The results will only be shared in summary form.

* 1. Which name do you think is most effective to describe Hampden, Hampshire & Franklin counties collectively as a region in Massachusetts based on the above objective?

* 2. Where is your primary residence?

* 3. Are you affiliated with the GSCVB or EDC?

* 4. What is the highest level of education you have completed?

* 5. What best describes your life stage now?  (please choose only one.)

* 6. Are you male or female?

* 7. What is your age?

* 8. What information source(s) do you usually use to make your decision to visit a destination of interest?  (Please select all that apply):

* 9. Finally, is there anything you would like to share with us about the naming of the region for branding purposes to attract visitors or new companies/firms/businesses to this area?   If so, please share your comments in the space below.

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