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* 1. Do you typically fly for business, personal reasons, or some other reason?

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* 2. How many hours is your average flight?

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* 3. About how many times do you typically fly each year?

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* 4. Do you participate in an airline rewards program?

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* 5. What are the brand colours of your favourite airline?

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* 6. Please mark all the elements of the cabin experience which are likely to significantly affect how you feel during your flight. Select all elements which are likely to have a strong positive or negative effect on your opinion of the airline and which might influence your choice of airlines for your most frequent flights. Choose those elements for which you would willingly pay higher ticket prices.

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* 7. Of the airlines you have flown, which is your most favorite?

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* 8. Of the airlines you have flown, which is your least favorite?

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* 9. What cabin components and inflight passenger experience should your most favourite airline maintain or improve to keep your business?

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* 10. What changes to the inflight passenger experience could your least favourite airline make to get more your business?

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