* 1. In the past 12 months, how many books have you purchased?

* 2. In the past 12 months, how many ebooks have you purchased?

* 3. Do you purchase books online?

* 4. Have you or would you use an e-reader (e.g. Kindle, Ipad, Nook, Kobo, Android, Sony Reader, PC/Mac, other) to read books?

* 5. What kind, or genre, of books do, and will, you buy? Readers can enter multiple answers.

* 6. How interested are you in new innovations in writing and publishing?

* 7. How important to you is the reputation of an established publishing house when you decide to buy a new book?

* 8. What would influence your decision to buy new books?

* 9. Would you buy a PhD published as an ebook or physical book in a field you are interested in?

* 10. Would you purchase a book by a PhD author that develops the themes of their PhD, and includes some of the same research case studies, if the PhD has already been published (by the same or another publisher)?

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