Drivers of Second-Hand Fashion Consumption and Their Impact on New Luxury Purchases

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* 1. Have you bought a second hand fashion item in the last 2 years?

Yes

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* 2. Where do you primarily live?

Tokyo

Other

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* 3. Where do you usually buy second-hand fashion?

Mercari

Vintage/select shops

Kindal

2nd Street

Treasure Factory

Instagram resale accounts

Other (please specify)

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* 4. What are the main rational reasons you buy second-hand fashion items? Select 3 answers.

Lower price

Unique items

High perceived value

Environmental concerns

Scarcity / finding rare or discontinued items

Investment purposes (can resell later)

Ability to "test" a brand

Attachment to specific brands

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* 5. How often do you compare second-hand prices to retail prices before buying?

Always

Often

Sometimes

Rarely

Never

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* 6. What emotional factors matter most when buying second-hand clothing?
Choose up to 3 answers.

Identity / expressing myself

Nostalgia / Attachment to certain eras

Finding unique items

Sense of community (streetwear, vintage, subcultures)

I enjoy the “story” or history behind second-hand items.

Finding second-hand pieces feels more special or meaningful than buying new.

None—I buy for rational reasons only

Other (please specify)

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* 7. Buying second-hand helps me “test” a brand before committing to buying new.

1 Strongly disagree

2 Disagree

3 Do not agree nor disagree

4 Slightly agree

5 Strongly agree

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* 8. Have you ever bought a second-hand luxury item FIRST and then later bought something new from the same brand?

Yes

Not yet, but I want to

No interest in buying new luxury

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* 9. What would make you consider buying new luxury items in the future?

Better pricing

Better designs

Higher quality

Special editions

After positive experience with second-hand

Other (please specify)

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* 10. What would luxury brands need to offer for you to consider buying new instead of second-hand?
(e.g. rental products, special brand experience/service, collaborations, timeless designs, trends, etc.)

Drivers of Second-Hand Fashion Consumption and Their Impact on New Luxury Purchases

Question Title

* 1. Have you bought a second hand fashion item in the last 2 years?

Question Title

* 2. Where do you primarily live?

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* 3. Where do you usually buy second-hand fashion?

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* 4. What are the main rational reasons you buy second-hand fashion items? Select 3 answers.

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* 5. How often do you compare second-hand prices to retail prices before buying?

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* 6. What emotional factors matter most when buying second-hand clothing? Choose up to 3 answers.

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* 7. Buying second-hand helps me “test” a brand before committing to buying new.

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* 8. Have you ever bought a second-hand luxury item FIRST and then later bought something new from the same brand?

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* 9. What would make you consider buying new luxury items in the future?

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* 10. What would luxury brands need to offer for you to consider buying new instead of second-hand?(e.g. rental products, special brand experience/service, collaborations, timeless designs, trends, etc.)

* 6. What emotional factors matter most when buying second-hand clothing?
Choose up to 3 answers.

* 10. What would luxury brands need to offer for you to consider buying new instead of second-hand?
(e.g. rental products, special brand experience/service, collaborations, timeless designs, trends, etc.)