The Impact of Athlete Endorsements Question Title * 1. How often do you watch sports (live or recorded) in a typical week? Never Rarely (less than once a week) Occasionally (1-2 times per week) Frequently (3-5 times per week) Very often (6 or more times per week) Question Title * 2. What is your age group? Under 18 18-24 25-34 35-44 45-54 55-64 65 or older Question Title * 3. What is your gender? Male Female Prefer not to say Question Title * 4. Which sports do you watch most frequently? (Select all that apply) Football (American) Basketball Baseball Soccer Tennis Hockey Golf Combat Sports (MMA, boxing Motorsports Other (please specify) Question Title * 5. How do you typically watch sports? Cable or satellite TV Streaming services (e.g., ESPN+, YouTube TV, DAZN) Social media highlights In person at events I don’t watch sports Question Title * 6. How many hours per week do you spend watching sports content (including games, commentary, or highlights)? Less than 1 hour 1-3 hours 4-6 hours 7-10 hours More than 10 hours Question Title * 7. How likely are you to try a product or brand endorsed by a professional athlete you admire? Very unlikely Unlikely Neutral Likely Very likely Question Title * 8. Have you ever purchased a product specifically because it was endorsed or used by an athlete? Yes No Not Sure Question Title * 9. Do you believe athlete endorsements make a brand appear more trustworthy or high quality? Strongly disagree Disagree Neutral Agree Strongly agree Question Title * 10. In your opinion, what matters more in an athlete endorsement? The athlete’s performance and achievements The athlete’s personal values and image The frequency of seeing the endorsement The relevance of the product to the sport None of the above / I don’t pay attention to endorsements Done