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Survey to Independent Optometry
Educational Content Needs and how ODMA / Eyetalk can best support Independent Practice

In just 10 minutes you can let us know the services and content focus you want from us!
Section 1: ODMA / Eyetalk Benefits & Your Engagement and Needs
1.What were the main reasons you joined or started following ODMA / Eyetalk?(Required.)
2.Current Challenges

What’s your biggest challenge to running or growing your practice right now and/or what is placing pressure on your business revenue or expenses?(Required.)
Understanding which benefits matter most to you and how often you use them helps us improve what we offer and thus our continued viability as well as to ensure your experience is meaningful and relevant.
3.Do you feel you are aware of and understand the full range of benefits available through ODMA / Eyetalk membership/connection? – for instance – OSHOW and ODMAFairs, Eyetalk B2B Publications, Eyetalk Consumer facing publications, Digital offerings, websites, e-talk newsletter, social media, Facebook groups, online resources for subscribers via the new portal?(Required.)
4.If you engage with ODMA/ Eyetalk (e.g., attend events or use publications) infrequently, what are the main reasons? (Please Select all that apply)(Required.)
5.What types of events or learning platforms would you like ODMA / Eyetalk to provide more often? (Please select all that apply)(Required.)
Section 2: Growth and Development
We are committed to fostering continuous learning, skill-development, and personal advancement to help elevate your leadership. ODMA Eyetalk is fast becoming the independent resource for practice management and growth information. By prioritising growth, we plan to create opportunities that empower you to thrive both professionally and personally.
6.What professional or personal development goals are most important for you in the next 12 months (Select your top 3)(Required.)
7.What content topics are of most interest to you – click all that apply(Required.)
8.Do you feel fully equipped to lead your team through change or pressure?(Required.)
9.In the past 12 months have you personally experienced any symptoms of stress or burnout (e.g. emotional exhaustion, reduced motivation, cynicism, health impacts)?(Required.)
10.In which of the following areas do you currently invest for your personal development? (Please select all that apply)(Required.)
11.Thinking about budget: approximately how much do you currently invest in personal development for you and your team per year (time, money, or both)?(Required.)
12.If ODMA / Eyetalk offered Premium Tiered Subscriptions and structured Leadership and Business Growth programs featuring educational content, printed product resources, business skills training, business templates and access to research focused on helping practices better serve their existing and potential client needs, would you be interested in exploring that?(Required.)
13.Thinking about your current engagement with ODMA / Eyetalk, what would make you engage further or seek a higher subscription level more appealing to you? (Please select all that apply)(Required.)
14.What’s one thing ODMA / Eyetalk could do or offer this year that would make a real difference for you personally or professionally?
Section 3: About You
Some final quick demographic questions
15.Please describe your current professional role.(Required.)
16.Practice Location(Required.)
17.Time in Industry in Years
How long have you worked in the optical industry in years?(Required.)
18.Number of Years as a Business Owner if applicable
These questions will help us uncover if there are options to tailor content to certain audiences and better understand needs for people at different times in their life and careers and to identify needs of special interest groups we run such as Women in Optics. We appreciate you may feel these questions are personal so many questions are optional or have a “prefer not to say” option.
19.Gender(Required.)
20.Age(Required.)
21.Location

What state or territory are you currently based in?(Required.)
22.How long have you been an ODMA Eyetalk member/subscriber/follower/event attendee?(Required.)
Thank you for your precious time. Be assured your responses will be viewed to ensure you get the best service possible from ODMA / Eyetalk into the future.

Prize Draw Entry
Five Lucky Respondents will win a $200 Visa Gift Card.
Drawn by random electronic means on 30th April.
You are of course already on our database for updates and news however please complete this last section by providing your details for prize draw entry.
23.Your Details to win the $200 Visa Gift Card(Required.)