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How Consumers Choose Athletic Shoes
1.
How often do you purchase athletic shoes?
Less than once a year
Once a year
2–3 times per year
4+ times per year
2.
What is your primary reason for buying athletic shoes?
Exercise/sports
Casual wear
Work
Fashion/style
3.
When choosing athletic shoes, which factor is most important to you?
Price
Comfort
Brand
Style
Durability
4.
What price range do you typically spend on athletic shoes?
Under $50
$50–$100
$100–$150
$150+
5.
How important is brand name when purchasing athletic shoes?
Not important
Slightly important
Moderately important
Very important
6.
How likely are you to switch brands for a lower price?
Very unlikely
Unlikely
Neutral
Likely
Very likely
7.
Where do you usually research information before purchasing athletic shoes?
Online reviews
Social media
Friends/family
In-store only
I do not research
8.
What is your age group?
Under 18
18–25
26–35
36–50
50+
9.
What is your gender?
Male
Female
Prefer not to say