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THE GREAT NZ FASHION SURVEY!
1.
IN WHAT CITY DO YOU LIVE?
2.
WHAT IS YOUR GENDER?
MALE
FEMALE
NON-BINARY
OTHER
3.
HOW OLD ARE YOU?
13-19
20-24
25-35
36-49
50+
OTHER (PLEASE SPECIFY)
4.
HOW IMPORTANT IS FASHION TO YOU?
VERY IMPORTANT
IMPORTANT
MEDIOCRE
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
5.
HOW OFTEN DO YOU SHOP FOR FASHION EACH YEAR?
MORE THAN 50 TIMES
30-50 TIMES
20-30 TIMES
10-20 TIMES
LESS THAN 10 TIMES
6.
HOW MANY OF THESE BRANDS HAVE YOU HEARD OF? (TICK ALL THOSE YOU KNOW OF)
AS COLOUR
ASUWERE
AUGUSTINE
BARKERS
BEACH KNICKERS
BENJAMIN ALEXANDER
BLAK
BY NATALIE
CAITLIN CRISP
CAMPBELL LUKE
CHAOS & HARMONY
CHARMAINE REVELEY
CLIQUE
COOP
CRANE BROTHERS
DEADLY PONIES
ELLE + RILEY
ELLIS LABEL
ENTIRE STUDIOS
FEDERATION
FLORENCE AND FORTITUDE
FRISSON KNITS
GLASSONS
HAILWOOD
HARRIS TAPPER
HAVILAH
HELEN CHERRY
HUFFER
I LOVE UGLY
ILABB
INGRID STARNES
JANE DANIELS
JIMMY D
JULIETTE HOGAN
JUST ANOTHER FISHERMAN
KAREN WALKER
KATE SYLVESTER
KATHRYN WILSON
KIRI NATHAN
KNUEFERMANN
KOWTOW
LAING
LIAM
LIZ MITCHELL
LOCLAIRE
LONELY
LOWER
MAAIKE
MAGGIE MARILYN
MARLE
MAX
MEADOWLARK
MI PIACI
MINA
MISS CRABB
MOLLY PERKINSONS
MOOCHI
MW BY KATHRYN WILSON
NICOLE REBSTOCK
NOM*D
OOBY RYN
PARIS GEORGIA
PIA BOUTIQUE
RACHEL MILLS
REBE BURGESS
RIDDLE ME THIS
RUBY
SALASAI
SEED
SHERIE MUIJS
STANDARD ISSUE
STAPLE & CLOTH
STOLEN GIRLFRIENDS CLUB
STORM
SUPERETTE
TAYLOR
THOM MORRISON
TIGERLILY
TRELISE COOPER
TWENTY-SEVEN NAMES
WIXII
WORKING STYLE
WORKSHOP
WORLD
WYNN HAMLYN
YU MEI
ZAMBESI
Please list other brands that aren't on this list, if appropriate.
7.
PLEASE LIST YOUR FAVOURITE NZ WOMEN'S WEAR DESIGNERS (UP TO 5)
DESIGNER/LABEL 1:
DESIGNER/LABEL 2:
DESIGNER/LABEL 3:
DESIGNER/LABEL 4:
DESIGNER/LABEL 5:
8.
PLEASE LIST YOUR FAVOURITE NZ MEN'S WEAR DESIGNERS/LABELS (UP TO 5)
DESIGNER 1:
DESIGNER 2:
DESIGNER 3:
DESIGNER 4:
DESIGNER 5:
9.
DO YOU OWN SPORTSWEAR FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)
ADIDAS
ALLBIRDS
ASICS
BABOLAT
BAUER
BLK
BROOKS
CANTERBURY
CHAMPION
CLIQUE
CONVERSE
DUNLOP
FILA
GYM SHARK
HEAD
KAPPA
KUKRI
LACOSTE
LOTTO
LULU LEMON
MIZUNO
NEW BALANCE
NIKE
PATAGONIA
PUMA
REEBOK
REIGNING CHAMP
SKINS
STARTER
UMBRO
UNDER ARMOUR
WILSON
OTHER (PLEASE SPECIFY)
10.
PLEASE LIST YOUR FAVOURITE SPORTSWEAR BRANDS (UP TO FIVE)
SPORTSWEAR BRAND 1:
SPORTSWEAR BRAND 2:
SPORTSWEAR BRAND 3:
SPORTSWEAR BRAND 4:
SPORTSWEAR BRAND 5:
11.
DO YOU OWN JEWELLERY FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)
ALEXANDRA DODDS
BOH RUNGA
COMPANY OF STRANGERS
CULET
DEADLY PONIES
HERA SAABI
HOLLY MARBECK
JASMINE SPARROW
JESSICA MCCORMACK
KAREN WALKER JEWELLERY
MEADOWLARK
NAVEYA & SLOANE
NGA WAIATA
NICK VON K
OLIVIA
PANDORA
SILK & STEEL
STOLEN GIRLFRIENDS CLUB
OTHER (PLEASE SPECIFY)
12.
WHICH VALUES DO YOU PLACE MOST IMPORTANCE ON WHEN PURCHASING FASHION? (TICK ALL THAT APPLY)
PRICE
RARITY
QUALITY OF PRODUCTION
PLACE OF MANUFACTURE
SUSTAINABILITY
ETHICAL PRODUCTION CONDITIONS (FAIR PAY, SAFE ENVIRONMENT ETC)
BRAND NAME
DESIGN/TREND
WHAT YOUR FRIENDS WILL THINK
MADE IN NEW ZEALAND
13.
WHAT IS YOUR FAVOURITE MULTI-BRAND STORE?
ADORNO
AMAZON SURF & SKATE
AREA 51
BALLANTYNES
BLACK BOX
DAVID JONES
FABRIC
GOOD AS GOLD
INFINITE DEFINITE
LOADED
MUSE
SCOTTIES
SELETTI CONCEPT STORE
SIMON JAMES
SISTERS
SLICK WILLY'S
SMITH & CAUGHEYS
SUPERETTE
THE SHELTER
WORKSHOP
OTHER (PLEASE SPECIFY)
14.
HOW MANY OF THESE MULTI-BRAND STORES HAVE YOU VISITED OR SHOPPED IN? (TICK ALL THAT APPLY)
ADORNO
ANGEL DIVINE
AREA 51
BALLANTYNES
BLACK BOX
DAVID JONES
FABRIC
GOOD AS GOLD
INFINITE DEFINITE
LOADED
MADE
MUSE
SCOTTIES
SISTERS
SLICK WILLY'S
SMITH & CAUGHEYS
SUPERETTE
THE SHELTER
WORKSHOP
OTHER (PLEASE SPECIFY)
15.
DO YOU PREFER TO BUY FROM LOCAL, OR INTERNATIONAL BRANDS?
LOCAL
INTERNATIONAL
A MIX OF BOTH
16.
HOW MANY OF THE FOLLOWING SOCIAL MEDIA PLATFORMS DO YOU USE? (TICK ALL THAT APPLY)
FACEBOOK
INSTAGRAM
LINKEDIN
PINTEREST
SNAPCHAT
TIK TOK
TUMBLR
TWITTER
YOUTUBE
OTHER (PLEASE SPECIFY)
17.
WHAT IS YOUR FAVOURITE SOCIAL MEDIA PLATFORM?
FACEBOOK
INSTAGRAM
LINKEDIN
PINTEREST
SNAPCHAT
TIK TOK
TUMBLR
TWITTER
YOUTUBE
OTHER (PLEASE SPECIFY)
18.
HAVE YOU PURCHASED ANY OF THE FOLLOWING NZ FASHION & LIFESTYLE MAGAZINES IN THE LAST 6 MONTHS? (TICK ALL THAT YOU HAVE BOUGHT)
DENIZEN
FASHION QUARTERLY
HERE
HOME
HOMESTYLE
INDEX
ISLAND
MINDFOOD (MONTHLY)
MINDFOOD STYLE (QUARTERLY)
REMIX
TOGETHER JOURNAL
VIVA GLOSS
WOMAN
Other (please specify)
19.
HAVE YOU READ (NOT NECESSARILY PURCHASED) ANY OF THE FOLLOWING NZ FASHION & LIFESTYLE MAGAZINES IN THE LAST 6 MONTHS? (TICK ALL THAT YOU HAVE READ)
DENIZEN
FASHION QUARTERLY
HERE
HOME
HOMESTYLE
INDEX
ISLAND
MINDFOOD (MONTHLY)
MINDFOOD STYLE (QUARTERLY)
REMIX
TOGETHER JOURNAL
VIVA GLOSS
WOMAN
Other (please specify)
20.
OF THE BELOW MAGAZINES, TICK YOUR TOP 3 FAVOURITES.
DENIZEN
FASHION QUARTERLY
HERE
HOME
HOMESTYLE
INDEX
ISLAND
MINDFOOD (MONTHLY)
MINDFOOD STYLE (QUARTERLY)
REMIX
TOGETHER JOURNAL
VIVA GLOSS
WOMAN
Other (please specify)
21.
HAVE YOU EVER PURCHASED ANY OF THESE AUSTRALIAN FASHION MAGAZINES? (TICK ALL THAT APPLY)
COSMOPOLITAN AUSTRALIA
FRANKIE
HARPERS BAZAAR AUSTRALIA
INSTYLE AUSTRALIA
MARIE CLAIRE AUSTRALIA
RUSSH
SMITH JOURNAL
TEN
VOGUE AUSTRALIA
YEN
Other (please specify)
22.
HAVE YOU EVER ATTENDED NEW ZEALAND FASHION WEEK?
YES
NO
23.
HOW IMPORTANT DO YOU THINK NEW ZEALAND FASHION WEEK IS TO THE LOCAL FASHION INDUSTRY?
EXTREMELY IMPORTANT
IMPORTANT
MEDIOCRE
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
24.
HAVE YOU EVER ATTENDED THE AUT ROOKIE SHOW?
YES
NO
25.
HAVE YOU EVER ATTENDED DUNEDIN I-D FASHION WEEK?
YES
NO
26.
HAVE YOU EVER ATTENDED THE WORLD OF WEARABLE ARTS SHOW?
YES
NO
27.
FROM WHICH LOCAL DIGITAL PLATFORMS DO YOU SOURCE YOUR FASHION NEWS (IF ANY)?
ENSEMBLE MAGAZINE
FASHIONZ.CO.NZ
FQ.CO.NZ
MINDFOOD.CO.NZ
NONE
NZHERALD.CO.NZ
REMIX.CO.NZ
SAUCE MAG
STUFF.CO.NZ
THE URBAN LIST
THEDENIZEN.CO.NZ
VIVA.CO.NZ
OTHER (PLEASE SPECIFY)
28.
DO YOU RELY MORE ON LOCAL MEDIA OR INTERNATIONAL MEDIA FOR YOUR FASHION NEWS?
LOCAL
INTERNATIONAL
29.
WHERE DO YOU GET YOUR FASHION INSPIRATION/FASHION NEWS FROM (TICK ALL THAT APPLY)
SOCIAL MEDIA PLATFORMS
PRINT MEDIA - MAGAZINES ETC
DIGITAL MEDIA - BLOGS/WEBSITES
OTHER (please specify)
30.
WHICH KIWI FEMALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)
AKI CURTIS (THE SLEEK AVENUE)
AMBER PEEBLES
AMELIA FINLAYSON
ANNA REEVE (FITZPATRICK)
ANTONIA PREEBLE
ARIANA OMIPI
ASH OWENS
BECK WADWORTH
BENEE
CARMEN HUTER
CASSANDRA GRODD
CASSIDY MORRIS
CH'LITA COLLINS
CHLOE HILL
CHLOE ZARA
DAYNA CORNWELL
EDEN BRISTOWE
ELLA SLOANE
EMMA KATE BOYD
FRANKIE ADAMS
GEORGIA FOWLER
GRACE PALMER
GRACIE TAYLOR
HANNAH BARRETT (LAITY)
INDIA HEATH
INDIA ROSE JOSEPHS
JAIME RIDGE
JESS CLARKE
JESS MOLINA
JORDAN RONDEL
JULIA MATTHEWS
JULIETTE PERKINS
KATHERINE LOWE
KAYLA CULLEN
KOBI BRACKEN
LANI MOMOISEA
LAURA HADLOW
LEONIE BARLOW
LIBBY MATTHEWS
LORDE
LOU TYSON
MADDY BUDD
MADELEINE WALKER
MAIA COTTON
MAKERE BRADNAM
MANDY DUNCAN
MATILDA FOLEY
MATILDA RICE
NADIA LIM
NICOLE KU
NIKKI CRERAR
OLIVIA MOANA
PARRIS GOEBEL
PORTIA PRINCE
RICKIE DEE
ROSALIE BURNS
SAMANTHA HAYES
SARAH STUART
SERENDIPITY AVE
SIMONE ANDERSON
SIPOSETU DUNCAN
SOPH ROSE D
THE KATAYANAGI TWINS
THE O'NEILL TWINS
TOBI INNES
ZEENAT WILKINSON
OTHER (PLEASE SPECIFY)
31.
WHICH KIWI MALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)
BAD WEARS GOOD (VLAD TICHEN)
BEN BOYCE (JONO & BEN)
CLINT SLIGHT-ROBERTS
HALF OF NOTHING (BLUE HAMEL)
HARRY DALTON
JAMES LOWE
JAY REEVE
JONO PARKER
JONO PRYOR (JONO & BEN)
JUNO JUNG
KEDECC (LOIC QUEDEC)
LOGAN DODDS
MARC MOORE
ROB TENNENT
SAMMY SALSA
SEB HUNT
SHAUN JOHNSON
STEFAN SINCLAIR
TIM PHIN
OTHER (PLEASE SPECIFY)