Kate Morris - The Basics of International SEO Expansion - Expert Session

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* 1. What do search engines operate by?

Country

State

Language

Nationality

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* 2. What does an XML sitemap do?

List the URLs for a site

Assist in coding the website

Translate the content of a website based on location it is accessed

Searches the web and finds the most common product searched

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* 3. What does URL stand for?

Universal Resource Locator

Universe Research Locator

Universe Reaching Looker

Universe Reaching Utility

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* 4. What tells google which language you are using on a specific page so the search engine can serve that result to users searching in that language?

Hreflang tag

LangURL

Language tag

Reflang

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* 5. Name three language url structure options.

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* 6. Name 3 country URL structure options.

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* 7. What does ccTLDs stand for?

Country Code Top-Level-Domain

Country Code To-Look-Domain

Cite Code Top-Lock-Domain

Code Credit To-Look-Domain

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* 8. True or False: If you’ve targeted or changed the content for the country other than translating, you do not need language markup.

True

False

Kate Morris - The Basics of International SEO Expansion - Expert Session

Question Title

* 1. What do search engines operate by?

Question Title

* 2. What does an XML sitemap do?

Question Title

* 3. What does URL stand for?

Question Title

* 4. What tells google which language you are using on a specific page so the search engine can serve that result to users searching in that language?

Question Title

* 5. Name three language url structure options.

Question Title

* 6. Name 3 country URL structure options.

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* 7. What does ccTLDs stand for?

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* 8. True or False: If you’ve targeted or changed the content for the country other than translating, you do not need language markup.

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* 9. When targeting a new country, is it best practice to copy your entire existing site and put that content on the new country site? Explain.

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* 10. What does canonical mean with regards to SEO?