Televised Sport Event Advertising * 1. What industries do you prefer to see advertisements from during televised sporting events? (Please indicate 3 options) Cosmetics Beverages (including alcohol) Food Cleaning supplies Sport equipment Other On-Air Content (Television Programs) Electronic Products (Ipads, Cell Phones, E-Readers, Video Game Consoles, etc.) Public Service Announcements Services (Cable Providers, utility companies, etc.) Clothing/Accessories Pharmaceuticals Films Other (please specify) For the following questions, please indicate your preference on a scale from 1 to 5. Indicate 1 if you do not agree and 5 if you completely agree. * 2. I enjoy commercials with celebrity personalities. 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 3. I enjoy commercials with animals. 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 4. I enjoy commercials with general humor. 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 5. I enjoy commercials featuring children. 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 6. I enjoy commercials featuring new products. (new products released within 3 - 6 months of commercial) 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 7. I enjoy commercials featuring established products. (Products that have existed for over 5 years) 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 8. I enjoy commercials with testimonials. 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree * 9. I enjoy commercials featuring sex appeal. (Innuendos, attractive subjects, suggestive material) 1 Completely Disagree 2 3 Indifferent 4 5 Completely Agree Done