Televised Sport Event Advertising

* 1. What industries do you prefer to see advertisements from during televised sporting events? (Please indicate 3 options)

Cosmetics

Beverages (including alcohol)

Food

Cleaning supplies

Sport equipment

Other On-Air Content (Television Programs)

Electronic Products (Ipads, Cell Phones, E-Readers, Video Game Consoles, etc.)

Public Service Announcements

Services (Cable Providers, utility companies, etc.)

Clothing/Accessories

Pharmaceuticals

Films

Other (please specify)

For the following questions, please indicate your preference on a scale from 1 to 5.
Indicate 1 if you do not agree and 5 if you completely agree.

* 2. I enjoy commercials with celebrity personalities.

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 3. I enjoy commercials with animals.

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 4. I enjoy commercials with general humor.

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 5. I enjoy commercials featuring children.

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 6. I enjoy commercials featuring new products. (new products released within 3 - 6 months of commercial)

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 7. I enjoy commercials featuring established products. (Products that have existed for over 5 years)

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 8. I enjoy commercials with testimonials.

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

* 9. I enjoy commercials featuring sex appeal. (Innuendos, attractive subjects, suggestive material)

1 Completely Disagree

2

3 Indifferent

4

5 Completely Agree

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