Joseph Clarkson - Expert Session Question Title * 1. According to Joseph, this element of a public relations plan includes the outlining of the assignment. Measurement Tactics Strategies Situation OK Question Title * 2. Outlining extensions and plus-up options is part of this element of a public relations plan. Measurement Budget Strategies Goals + Objectives OK Question Title * 3. Joseph speaks of ________ when presenting the measurement component of thinking outside the box and reporting new, unique metrics. Visual identity, budgetary influence on timelines, and audience analysis strategies Campaign photos, importance of redefining KPIs throughout a campaign, and clear and accurate tracking Number of impressions, owned social wins, and organized evidence Percentage of branded visuals, message pull-through, and media outlet demographics OK Question Title * 4. What is the second piece of the situation element? Follow up on requests Provide a situation analysis Outline extension and plus-up options Conduct a situation audit OK Question Title * 5. Which of the following is correct? Tactics support strategies. Outlining a clear path to a desired end result is an example of a tactic. Strategies and tactics are interchangeable terms. The hosting of a country music concert to leverage an audience’s love of country music is an example of a strategy. OK Question Title * 6. Joseph indicates this is the first step in the audience element of a public relations plan. Personalizing messages for individual clients Understanding who your target audience is Identifying cultural trends Planning for long-term marketing goals OK Question Title * 7. When it comes to the overall theme of timelines, Joseph says is “that you need to be, one, organized, but you also need to be ________.” Accountable Nimble Reasonable Creative OK Question Title * 8. True or False: The order of the eight presented elements is very important in a public relations plan. True False OK Question Title * 9. True or False: Joseph says he should have taken the advice to take an accounting class when he was in school. True False OK Question Title * 10. True or False: According to Joseph, the goal of a public relations plan is the same as the objectives of that plan. True False OK DONE