1.What sized company do you work for?

Medium (50-250 employees)

Small (10-50 employees)

Micro (<10 employees)

2.How do you collect customer data?

3.What kind of data do you track?

4.How do you use this data to inform your digital marketing decisions?

5.What successes have you seen from using big data analytics in your digital marketing campaigns?

6.What are the biggest challenges you face when it comes to using big data analytics in your digital marketing efforts?

7.Are there any concerns (privacy/security issues, ethical issues, unintentional misuse) that you have regarding the use of big data analytics in your digital marketing efforts?

8.What kind of return on investment (ROI) have you seen from using big data analytics in your marketing campaigns?

9.What resources (time, money, staff) do you allocate to your big data analytics efforts?

10.What advice would you give to other SMEs who are considering using big data analytics in their digital marketing campaigns? Also be sure to add anything else that you feel was not covered in the previous questions.