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Podcast Listening Habits
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1.
Gender
(Required.)
Male
Female
Non-binary
Prefer to self-describe
Prefer not to say
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2.
Age
(Required.)
Under 18
18-24
25-34
35-44
45-54
55 and above
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3.
Location
(Required.)
QLD
NSW
VIC
WA
SA
NT
ACT
Other (please specify)
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4.
What is your current occupation?
(Required.)
Student
Employed full-time
Employed part-time
Self-employed
Unemployed
Retired
Homemaker
Other (please specify)
5.
What is your household income? (Optional)
Under $50,000
$50,000 - $99,999
$100,000 - $149,999
$150,000 - $199,000
$200,000 or more
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6.
On average, how much time do you spend listening to podcasts each week?
(Required.)
Less than 1 hour
1-3 hours
3-5 hours
5-10 hours
More than 10 hours
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7.
When do you usually listen to podcasts? (Select all that apply)
(Required.)
While commuting
At work or during breaks
While exercising
At home (e.g., during household chores)
Before bed
Other (please specify)
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8.
What type of podcasts do you most enjoy? (Select up to 3)
(Required.)
True crime
News and current affairs
Sports
Comedy
Technology
Business and entrepreneurship
Health and wellness
Personal development
Pop culture and entertainment
History
Fictional storytelling
Politics
Other (please specify)
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9.
Do you prefer short (under 30 minutes) or long (30 minutes or more) podcasts?
(Required.)
Short (under 30 minutes)
Long (30 minutes or more)
No preference
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10.
Do you pay for any podcast subscriptions or premium content?
(Required.)
Yes
No
If yes, what do you subscribe to
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11.
Do you ever engage with podcast content beyond listening? (Select all that apply)
(Required.)
Yes, I leave reviews or ratings
Yes, I follow the podcast on social media and/or seek additional video content
Yes, I share episodes with friends or family
No, I only listen
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12.
How likely are you to purchase products you hear about in podcast ads or sponsorships?
(Required.)
Very unlikely
Unlikely
Neutral
Likely
Very likely
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13.
What factors make you more likely to purchase something recommended on a podcast? (Select all that apply)
(Required.)
Trust in the podcast host/creator
Product quality and reviews
Special offers or discounts
Brand reputation
Relevance to my personal needs or interests
The product or service aligns with the podcast's themes or values
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14.
What types of products/services have you purchased as a result of a podcast recommendation? (Select all that apply)
(Required.)
Alcohol
Automotive
Beauty & personal care
Clothing & apparel
Education (including online courses)
Financial services
Fitness equipment or memberships
Food & non-alcoholic beverages
Health & pharmaceutical
Home goods & furniture
Subscriptions (e.g. streaming services, digital media)
Technology
Travel & experiences
Other (please specify)
None of the above
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15.
Do you remember the brands or products advertised on podcasts you listen to?
(Required.)
Yes, very clearly
Yes, but only some
No, not really
Not at all
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16.
Do you prefer purchasing products from podcasts you listen to if the host personally endorses them?
(Required.)
Yes
No
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17.
When considering a purchase from a podcast ad, what information do you look for most?
(Required.)
Product details (features, benefits, etc.)
Price and value for money
User reviews or testimonials
Return policy or guarantees
Availability of discounts or promotions
Shipping or delivery details
None of the above
18.
To win a $100 Visa gift card, please share your details below. Winners will be notified by email on Friday, Feb 28th, 2025.
Name
City/Town
State/Province
Email Address
Current Progress,
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